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February 14, 2011 | By Barry Moltz

Guy Kawasaki says businesses needs "Enchantment"

I have been a big fan of Guy Kawasaki forever. I finally was able to interview him on Business Insanity Talk Radio.

He  is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Guy is the author of ten books including  Reality Check, The Art of the Start, Rules for Revolutionaries, and How to Drive Your Competition Crazy. 

The perfect book to discuss todayon Valentine’s Day is the new one from Guy called, Enchantment- The Art of Changing Hearts, Minds and Actions. We discussed: 

How do you define enchantment?

How to Achieve Likability and Achieve Trustworthiness

How to enchant customers, employees and bosses (and your significant other).

How to prepare and launch an enchantment campaign for your business

How do you resist enchantment from others!

Listen now!

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