There are a lot of entrepreneur books out there. I even wrote one! However, this new book from Carol Roth is special. The Entrepreneur Equation discusses the questions you should ask BEFORE starting. She takes a step backward and talks about:
Should I be an entrepreneur ? Why do you want to be an entrepreneur?
Carol talks about the risks and rewards based on your personal situation and how to stack the odds in your favor. Better yet, you can order a business action hero doll to go with the book! Watch my video review.