On episode #324 of Business Insanity Talk Radio, we talk about the most universally resisted aspects of life that have a hidden power over us. We put you on track to accepting these truths so you can improve your business and your life. Next, we are going to discuss how to find the most cost effective marketing resources for your business. Did you know 70% of business partnerships end badly? We are going to show you how to form and fix a business partnership. Also, it’s SBA National Small Business Week! Find out how you can get involved. Finally, one of the biggest mistakes small business’ make is failing to register and protect their small business’ name. We’ll tell you where to start.
Listen and enjoy:
0:00 – Segment 1: Eran Dror is an Israeli-born writer, journalist, and designer who has spent the past 9 years in New York City. He is the author of The Book of Hard Truths, an illustrated guide to the most universally resisted aspects of life.
– Eran introduces the hard truths and the continuum of acceptance.
– How does knowing you are going to die help you?
– How accepting the truth “nothing is permanent” can help your small business.
– The past is gone.
– You can’t do it all and you can’t control it all.
– There is lots you don’t know.
– You’re not special.
– Failure is an option.
14:35 – Segment 2: Kim Feil is the CEO of bizHive, a dynamic online marketplace that matches small business owners to best-in-class marketing service suppliers. Previously, she has been a c-suite executive at OfficeMax, Walgreens, Sara Lee, Kimberly-Clark, Information Resources Inc, Dr Pepper/7UP and Frito-Lay.
– Kim discusses the number one challenge small business owners face: marketing.
– What’s the best way for small business owners to connect with a marketing resource?
– What are the top services on bizHive?
– How small business owners can make the most of their marketing budget.
– What Google’s search engine is now penalizing for.
– What percentage of revenue should small business spend on marketing?
– How your marketing business can become a service provider on bizHive.
– Where small businesses can find mobile solutions.
30:25 – Segment 3: Dorene Lehavi is an author, business coach, former psychotherapist and relationships expert known as the Rescuer of Business Partnerships. Her book Business Partnership Essentials: A Step-by-Step Action Plan For Succeeding In Business With a Partner shows business owners how to beat the odds that 70% of business partnerships will fail.
– Why do so many business partnerships fail?
– The number one key to having a successful business partnership.
– What role do business partnership agreements have in solidifying relationships?
– Steps to remedy a bad partnership before calling a lawyer.
39:56 – Segment 4: Robert “Bo” Steiner is the District Director for the U.S. Small Business Administration, Illinois District Office and is responsible for leading SBA operations in Illinois. Prior to joining the SBA, Steiner served with the Department of Homeland Security’s Federal Protective Service.
– What’s happening during SBA National Small Business Week this week (May 4-8).
– Bo’s favorite events happening in Illinois.
– Resources to help small businesses access capital. Bo explains the LINC System (Leveraging Information and Networks to Access Capital) online tool.
– About the SBA’s Business Advisory Services and accessing the right tools to help your business build capacity.
49:00 – Segment 5: Nellie Akalp is a serial entrepreneur and small business expert. She currently serves as CEO of CorpNet.com, an online legal document filing service, where she helps entrepreneurs start a business, incorporate or form an LLC, and offers free business compliance tools.
– Where to start in registering and protecting your business.
– Nellie reveals common mistakes made by business owners. For example, just because a URL is available, it doesn’t mean the name is available.
– How to register a business name.
– Obtaining a federal tax I.D. number, also referred to as an employer identification number.
