It’s actually pretty simple.

Most small business owners get stuck in the “Double Helix Trap”. They only do marketing when things are slow in their business. But as soon as they get more sales as a result of marketing, they stop doing the exact thing that is growing their company!

A recent brand tracking survey by Deluxe of small businesses with less than 20 employees show that 72% of these companies spend less than $5,000 a year on any type of paid promotion. This includes online and offline advertising, search engine marketing, trade shows and email marketing.

The simple fact is that if there is no marketing for your business, there will be less new revenue.  Small business owners need to spend 10% of their sales on marketing activities if they want to grow their business.


deluxe holiday

To help during the holiday season, Deluxe has launched a “The Ultimate Holiday Marketing Giveaway”.  Enter for your chance to win the Grand Prize – $2016 of professional marketing products and services. Eight winners will also get a Holiday Marketing Prize Pack, awarded weekly counting down to the New Year. Everyone who enters will get a free $12 domain from Google Domains.

Now is your chance to get a fast start to your marketing for 2016!