Suddenly, communities and personal connections are critical to your success. It’s just like doing business in a small town, where “reputation is forever.”
Great small town and rural entrepreneurs have been successfully overcoming these challenges for centuries. Their solutions have become invaluable to even the largest companies, most dominant brands, and most cosmopolitan businesses.
In Small Town Rules, Barry J. Moltz and Becky McCray show how to adapt proven “rural” and “local” approaches for today’s new “global small town”: one knitted together through the Web, Facebook, and Twitter. You won’t just learn why these techniques are so valuable; you’ll learn how they’re being applied right now by companies from L.L. Bean and Viking Range to Walmart.
- Going local, even when you’re global
A seven-step plan for building crucial connections with culture and place
- “Planning for zero”: surviving worst case scenarios that kill your competitors
Questioning hidden assumptions, knowing your “seasons,” and investing for the long term
- Sustaining profits and growth with limited resources
“Rural-style” approaches to growth and profitability in resource-constrained environments
- Adapting to the new economic realities of self-reliance
Marketing and managing when there won’t be any bailouts or safety nets
Only in a small town can you discover the true nature of what it means to be connected and at the same time, living in a fish-bowl.
Tim Sanders, NY Times Bestselling Author of Love is the Killer App
Small town businesses know their customers. They know their kids’ names, they know their favorite sports teams and what they buy on a regular basis. This kind of intimate knowledge creates loyalty—the kind of loyalty that creates longevity and success in business.
Carol Roth, NY Times Bestselling Author of The Entrepreneur Equation
Small is the new big because you can reach everyone with the click of a mouse and anyone can review and critique you. Think you know how to play the game? Think again. The rules have changed. Read Small Town Rules. It’s the rule book for the connected economy. Highly recommended.
Michael Port, NY Times Bestselling Author of Book Yourself Solid
Business should be personal. The ‘who you are’ can play a huge role in the ‘what you offer’. That’s how small towns have conducted commerce since the get-go, and we’d all be well-served to inject that kind of approach to our businesses – no matter how big in scope or vision.
Rich Sloan, Author of StartUp Nation