Kevin Turner is a principal with Model Metrics, one of the nation’s leading CRM consulting firms. He has been involved in CRM since the industry’s inception and over the span of his career has worked with hundreds of companies to strategize, define, implement, and optimize CRM solutions.

Working with clients in a broad variety of industries has enabled Kevin to develop a strategic approach to CRM focused on gaining user acceptance. He has led implementations and studies with organizations including the Tribune Company, Chicago Mercantile Exchange, Chicago Board Options Exchange, Blue Cross Blue Shield, MasterCard, AAA, United Airlines, Lands’ End, and many others.

Kevin is nationally recognized and certified by leading industry vendors and speaks and writes on a variety of CRM topics. As a principal partner of the advisory board of the DePaul University Center for Sales Leadership, he provides strategic guidance to the center’s curriculum and students. A past president of the CRM of the CRM Association of Chicago, Kevin has delivered keynote presentations on topics including Human Factors to CRM Success, Steps to Developing a CRM Strategy, and Business Process Improvement. He has addressed the Technology Executives Club on The Future of CRM, led a presentation to the Business Marketing Association of Chicago on CRM, guest-lectured at the University of Chicago on sales management and CRM strategy, and teaches a class each quarter for DePaul University’s Sales Leadership Program. 

He has authored a number of articles on CRM-related topics including development of CRM strategy, successful implementation, training strategies, business process improvement, gaining user acceptance of CRM systems, trends in corporate use of CRM, and others. His writing has been published in DM News, CustomerThink.com and other national news sites.
 
Kevin earned a Bachelor’s of Business Administration from the University of Michigan and MBA with a specialization in Entrepreneurship from DePaul University. Kevin also serves on the board of the Thousand Waves Foundation, a martial arts and self-defense center that works to provide art, energy and harmony to those in need in the community.