On my ChicagoNow, It’s A Small Business World Blog, one of my readers made a comment that I need to repeat here:

“Isn’t this what owning a business is all about? Taking the risk – with your money, time, your soul? We live and breathe our business, have invested just about everything we have in it. Too bad more people didn’t know that most small businesses give everything to their business.  Would customers think twice before asking for a deeper discount or one more add-on.  Would a bank look at the investment made by the business owner to keep the doors open?”

Entrepreneurs invest more than money. We invest more than our time. We invest our soul. Until I read this, I never realized that I invested my soul or maybe I really traded my soul to see my ideas succeed.

Trading your soul. This is why the success and failure of running one’s own business has such an impact. We dream about our business. We pray for our business. We live our business. The result matters.

What do we trade our soul for? Money? Prestige? Our Family? Power? Not me. I traded my soul for my business so I could see my passion succeed. I traded it to see my ideas and vision become a reality. I traded my soul to make a difference in this world through my business.

Do you think small business owners trade their souls? Have you? How?