No Fooling: Why Fake News Matters for Small Business

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April Fool’s Day is not as fun anymore especially since fake news is now everywhere. In fact, for many consumers, it’s hard to identify what the truth actually is.

Fake news is a story that is false which is invented for traffic, ad revenue or a specific political purpose. […]

By | April 1st, 2017|Marketing|2 Comments

Are You Getting Referrals or Just Asking for Them?

Getting ReferralsGetting referrals are a critical part of any growing small business. But there is a big difference between asking for them and getting referrals from past customers. Both are important, both are involve different marketing strategies that need to be consistently practiced.

Getting Referrals

What they are: This is […]

By | March 27th, 2017|Business, Marketing|0 Comments

Guest Post: 7 Content Marketing That Will Increase Your Conversion Rates

conversion-optimization-processToday’s guest post is from Andrew Gazdecki, the founder and CEO of Bizness Apps on content marketing.

Content marketing has become an important strategy for enhancing the customer experience, staying relevant and valuable in the minds of clients and converting consumers into avid fans of your business. More […]

By | January 19th, 2017|Marketing|Comments Off on Guest Post: 7 Content Marketing That Will Increase Your Conversion Rates

Running on Free Applications Will Ultimately Sink Your Business

no free applicationsOne of the biggest mistakes that small business owners make is to mix and match free applications that are easily available to run their company. They soon find themselves, though with a big headache when none of the applications communicate with each other and they […]

By | December 11th, 2016|Business, Marketing, Success, Web/Tech|Comments Off on Running on Free Applications Will Ultimately Sink Your Business

Got Marketing? See Staples

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This article is sponsored by Staples Print and Marketing Services.

My family gets uncomfortable when they go out with me to shop for products or services because I am a tough critic when it comes to the customer experience. Recently, Staples asked me to review their […]

By | September 23rd, 2016|Marketing|Comments Off on Got Marketing? See Staples

Should You Hire Help to Revamp Your Content Marketing This Year?

Content Writing Get Unstuck Image Credit: Flickr, Creative Commons: NOGRAN s.r.o.

 

Guest post by Lisa Froelings

Producing effective content marketing for your small business takes courage.

Strong content marketing is basically mandatory for businesses these days, given its higher rate of return on investment (generally three times as […]

By | September 6th, 2016|Marketing|Comments Off on Should You Hire Help to Revamp Your Content Marketing This Year?