I have seen people using there cell phones and PDAs in the strangest places. I have seen them used at the urinals in rest rooms, on bicycles, treadmills, etc, etc, etc. We do this because we are so programmed to multitask that we can’t “waste a minute” by just doing one thing at a time.

But now a new low. At the local salon where I get my haircut, they wash your hair first. As I was waiting, there was another gentleman getting his hair washed while at the same time holding his PDA high in front of him so he could read his email while getting his hair washed. At one point during this scene, he yelled out to the woman washing his hair. “Stop! I can’t see my Backberry, you keep getting water in my eyes.” Ugh!

This needs to stop. As I say in my new book, Bounce! we need to strive for minimal achievement by focusing on one thing at a time. The myth of multitasking is just that- a myth. Our brain can really only do one thing at a time. In multitasking, we just switch quickly. Studies show that this multitasking decreases our productivity overall by 50%. If we can strive for minimal achievement- that is, focus on one thing at a time, we will actually increase our power and results.

And besides, let’s just relax for a minute and enjoy getting our haircut. Email can wait 20 minutes.

Scott Allen interviewd me over IM a few days ago about the new book, Bounce! It was my first time I had done this type of interactive interview which was not by phone. I enjoyed it because while it gave me more time to think, but it still was very spontaneous. Read it here!

Scott asks some interesting questions:

• What’s the “867-5309” of the entrepreneurial world?
• But you also say in the book that you only need one great success to be remembered — that they remember you for your success, not your failures.
• You say a few things in the book that flaunt conventional wisdom, for example, “Having too much will make you stupid.”
• The book is an obvious must-read for someone who’s recently experienced a business failure. Why should someone riding the wave of success read it?

I know there can be alot of pressure around this time of year, but I actually love these last few weeks. In keeping with the spirit of “lists” this time of year, here are my top reasons.

1. We slow down. There is an ending date by which people want to do business every year. Today it is the weekend before Christmas. Next week, we all get a free pass.No one calls. No one emails. It feels like August in Europe. We don’t have to accomplish anything. For at least, one week we are guilt free.

2. We take time off to be with their family. I do not believe that life/work balance really exists. This week belongs to your family and friends. See #1.

3. We stop to reflect on their year. We look back on our celebrations, our accomplishments and our failures. We stop and say thanks to those who have been on the journey with us.

4. We make resolutions. I am not a big fan of making resolutions but the intention is in the right place. If we strive for minimal acheivement and make just one, we have more of a chance to achieve it. We have a chance for the change to stick.

5. We give each other gifts. We think about our clients, friends, and families and shop for something they might like or something they might need. Having an excuse to give someone a gift is alot of fun.

6. We greet each other with a smile. We say “Merry Christmas, Happy Holidays, and Happy New Year”. This beats “hey, how you doing?” or “bye”.

Why do you love/ hate this time of year?

Tiger always says that you need to have a short memory in sports. Forget what just happened. You need to always focus on the next shot.

This is what it is to “Bounce!” in business. Make a short celebration of your victory OR feel sorry for your failure. But then focus your energy on what is coming next. It really does get you ready for your next great success. Focus on this long term cycle. It will give you the true business confidence that ultimately, in the long run, determines who succeeds.

I always talk about striving for minimal achievement. Trying to focus on doing one thing at time. This is becoming nearly impossible in a culture that rewards “multitasking”. When we do more than one thing at a time, we not only lose the quality of the work, but also the enjoyment. Moving at high speeds is just plain unhealthy, and I am as guilty as any of doing this.

JoAnn Pavin, at Soylutions sent me an article about the “slow down culture”. I had been talking to her that the art of having a meal slowly is gone. Sometimes we do not even sit and eat in our fast food culture. I value the time that my family and I can sit down to dinner together without rushing. Having dinner with a client or prospect still is the best way to build a relationship. In this area, the French with their long meals have it right.

The letter, attributed to Dominic Savio appears in many places on the web. I do not know if it is a true letter. But it makes some good points.

“This no-rush attitude doesn’t represent doing less or having a lower productivity. It means working and doing things with greater quality, productivity, perfection, with attention to detail and less stress. It means reestablishing family values, friends, free and leisure time. Taking the “now”, present and concrete, versus the “global”, undefined and anonymous. It means taking humans’ essential values, the simplicity of living.

It stands for a less coercive work environment, more happy, lighter and more productive where humans enjoy doing what they know best how to do. It’s time to stop and think on how companies need to develop serious quality with no-rush that will increase productivity and the quality of products and services, without losing the essence of spirit.”