KEYNOTE OF WORKSHOP: How Your Business Can Thrive in This Recession

Bounce! This Recession
(Motivational) Economic cycles come and go. We have been here before and survived. Cheer the good times with parties, awards and trophies. Mourn the bad times but then let go. Barry demonstrates that developing the resiliency to “bounce” through these cycles of good and bad times determines who ultimately will succeed. Using real life business examples, he shows that with true business confidence, what actions we can take to face our fears, let go of shame and failures, be better risk-takers, and define our own brand of success.
 
Making It Personal- Bringing Bounce to Life
(Participatory Exercise)  We discuss how the principles of Bounce apply to the audience’s personal life. This is an interactive session with a workbook.
 
How Businesses Can Thrive During Difficult Economic Times
(Actionable)
 
1. Matching revenue with expenses.  
2. Challenging all your business assumptions.  
3. Marketing, sales and substitutions. 
4. Finding the people you need.
5. Build customer service as your sustainable competitive advantage.

More details for this keynote.

KEYNOTE: You Need to Be A Little Crazy To Start and Run Your Own Business

The best way to debunk myths about start-up business is to tell the truth: You have to be crazy to start a business. Entrepreneurs live at the complex intersection of business, financial health, physical well-being, spiritual wholeness, and family life. Tidbits of insight will vaporize isolation, encourage self-reflection, and refresh the spirit of anyone running their own business.

Download “You Neet to Be A Little Crazy” as a PDF.

KEYNOTE or HALF DAY WORKSHOP:

BAM! Delivering Customer Service in A Social Media and Self Service World

Communicating via social media tools like Twitter, Facebook and Youtube have turned the world of customer service upside down. It used to be that a dissatisfied customer would tell 7 people. Now, they can instantly tell 10,000. With these new tools, effective customer service has become the new focus for marketing any business.

BAM ! is a no nonsense approach that teaches companies how they can deliver effective customer service in this self-service world. The speech first debunks the 20 common myths of customer service – from “The customer is always right ” to “We need to over promise and under deliver” – myths that too many companies use automatically to run their customer service practices.

“BAM!-good” customer service outlines a tactical approach that shows companies how to make more money and help their customers always feel more satisfied. Customer service has been turned upside down by the immediacy of shopping and buying products and services on the web. Our self-help culture has been transformed into a self-service culture with customers able and willing to do much more for themselves. At the same time, we are becoming accustomed to the benefits and good feelings that we experience online through automated buying experiences that can be customized and personalized to our schedules, locations, tastes, buying patterns, and desires. In this increasingly transparent world where so many services are viewed by consumers as commodities, providing exceptional customer service becomes the only sustainable competitive advantage for creating customer loyalty especially in difficult economic climates

You will learn to:

•  How to Bust 20 Myths of Customer Service that Hold You Back.
•  A Formula to Determine the Economic Value Each Customer Contributes.
•  A Two-Way Customizable Customer Service Manifesto.
•  Action Plans for CEOs, Line Managers, and Customer Service Reps.
•  How to Get Your Best Customers to Stay and Fire the Harmful Ones.

Audience: Any manager or owner wanting to make customer service a part of the DNA for their organization.

Sample Video on Customer Service

View Web site on the book and customer service

KEYNOTE: What NOT to Say in a Business Plan

Too often, we get so wrapped up in the business plan that we forget to do the most important thing: Find Customers! In the foreword of The Complete Idiot’s Guide to Business Plans, (Penguin) Barry suggests that premeditated business should be outlawed. But even though business plans are mostly meaningless, the process of writing the plan is very worthwhile. This session describes the useful parts of the process and what can be learned by developing business metrics rather than damaging your credibility with worthless projections and overstated promises.

Download “What NOT to Say in a Business Plan” as a pdf.

KEYNOTE: Bounce! The Path to True Business Confidence

Conventional business wisdom tells us that there is always something to learn from failure. Not true—sometimes it just stinks! Failure that offers no real learning value becomes a big jolt to the basic business belief system. Both success and failure are simply outcomes in the lifecycle of business where repetition is inevitable and overall process matters far more than any single event or outcome. Barry demonstrates that developing the resiliency to “bounce” through these cycles determines who ultimately will succeed. Using real life business examples, he shows that with true business confidence, we can face our fears, let go of shame and failures, use all our choices, be better risk-takers, and define our own brand of success.

Download “Bounce! The Path to True Business Confidence” as a pdf.