This half day 3 part workshop includes:
Part 1. Bounce! This Recession
(Motivational)
Economic cycles come and go. We have been here before and survived. Cheer the good times with parties, awards and trophies. Mourn the bad times but then let go. Barry demonstrates that developing the resiliency to “bounce” through these cycles of good and bad times determines who ultimately will succeed. Using real life business examples, he shows that with true business confidence, what actions we can take to face our fears, let go of shame and failures, be better risk-takers, and define our own brand of success.
Part 2. Making It Personal- Bringing Bounce to Life
(Participatory Exercise)
We discuss how the principles of Bounce apply to the audience’s personal life. This is an interactive session with a workbook.
Part 3. How Businesses Can Thrive During Difficult Economic Times
(Actionable)
1. Matching revenue with expenses. Focus on profitability not growth. Cost cutting using “the cringe factor”. Focus on cash flow not sales, including managing lines of credit. We will examine what those financial statements mean and how you use them to guide the business.
2. Challenging all your business assumptions. Focus on execution, not just new ideas. Find out how to update your business plan for yourself, the bank or investors.
3. Marketing, sales and substitutions: How to develop a sales and marketing plan for your business and how to be there when customers are ready to buy. Using customer management systems that fit your business.
4. Finding the people you need: building the team you want. Fire the people you don’t need and that hold your business back.
5. Build customer service as your sustainable competitive advantage. With everything in the world moving toward commodity status, how do you differentiate yourself from your competitors?