On my radio show today, Anita Campbell from Small Business Trends joined me. Her site is an online community touching over 250,000 small business owners each month.  It has been named to the Forbes Best of the Web (twice in 2005 and 2008), and receiving recognition from the Wall Street Journal and MSNBC television.

Listen to Anita and I talk about:

1. How the media talks you into failure.

2. The difference between an entrepreneur and a small business owner.

3. The impact of non-employer businesses have on our economy.

Anita talks about the three things that are making small business owners successful during any economy.

1. Keep a positive perspective.

2. Keep your numbers close.

3. Keep your cash closer.

Listen now!

As the economy tightens, I recommend that we all look to make all of our resources variable- a percent of our revenue. To survive in a recession, a profitable business needs to reduce its overhead and make as many people resources as possible “Variable yet Available“. Anita Campbell at Elance states that “Analyst firm NelsonHall recently forecast that business process outsourcing (BPO) will grow to a $450 billion market by the year 2012. I’ve been noticing that small businesses are doing an increasing volume of outsourcing of project work and even certain parts of their business processes. It’s a strategy that helps you grow your business flexibly. You can increase your capacity and throughput, without adding fixed expenses that would be difficult to scale back.”

Anita interviewed me for the article- “I try to deal with contractors based on a fixed price since I can pay for a result. I can evaluate return by measuring the cost of delivering that result. I like to pay a deposit and then the balance upon completion of the project. I do not like to get into time based contracts unless the nature of the service makes it absolutely necessary.”