Just Press Reset: Gen Yers Know How to Bounce!
Monday, March 10th, 2008I never thought about it but Boomers (like me) don’t bounce as well as Gen Yers (like my children). Maybe it comes from being part of the video generation. Gen Y Labs puts it this way:
Gen Yers are better at “bouncing” from failure than any other generation doing business. They don’t perceive risk as a “do-or-die” phenomenon. Risk is more like a scenario to Gen Yers. They dive in and try something. If they fail, they shake it off and try again, just like they learned to do in their scenario-based video games. Boomers see failure as a very personal experience and often need to re-invent themselves before stepping back into the playing arena. Gen Yers see a re-start button and go for the game another time, knowing that the course of play needs to be altered.
What Gen Y Labs says it true. For many Boomers failure is too personal. We can learn from the Gen Yers who have a much easy time pressing the restart button….of bouncing. Maybe I need to go home and play more video games.


My younger son, Daniel, and I at the City of Chicago Business Works event
Heather from New York
Speaking on virtual reality site Second Life