I have seen people using there cell phones and PDAs in the strangest places. I have seen them used at the urinals in rest rooms, on bicycles, treadmills, etc, etc, etc. We do this because we are so programmed to multitask that we can’t “waste a minute” by just doing one thing at a time.

But now a new low. At the local salon where I get my haircut, they wash your hair first. As I was waiting, there was another gentleman getting his hair washed while at the same time holding his PDA high in front of him so he could read his email while getting his hair washed. At one point during this scene, he yelled out to the woman washing his hair. “Stop! I can’t see my Backberry, you keep getting water in my eyes.” Ugh!

This needs to stop. As I say in my new book, Bounce! we need to strive for minimal achievement by focusing on one thing at a time. The myth of multitasking is just that- a myth. Our brain can really only do one thing at a time. In multitasking, we just switch quickly. Studies show that this multitasking decreases our productivity overall by 50%. If we can strive for minimal achievement- that is, focus on one thing at a time, we will actually increase our power and results.

And besides, let’s just relax for a minute and enjoy getting our haircut. Email can wait 20 minutes.