Like Me, Know Me, Trust Me, Pay Me

In a special podcast today that I hosted with Joel Comm, Author of the NYT Best Selling Book, “Twitter PowerHow to Dominate Your Market One Tweet At A Time“, He describes the best way to build a relationship online or IRL (In Real Life)

1. Like Me- You think there is something to learn from me or it will be interesting or fun

2. Get to Know Me- I tell you more about who I am

3. Trust Me- You prove over a period of time you can be trusted

4. Pay Me- Buy something from me

Joel says that the mistake that most people make in creating relationships is they jump to #4 Sell me something right away and their outreach efforts do not work.

Listen as Joel and I talked about:

1. What is the simple definition of what Twitter is?
2. How has this been used by people recently?
3. Who uses Twitter?
4. What is the biggest mistake people make in using the tool?

5. How can you use Twitter to help your business?
6. Are there case studies out there of ways people have used Twitter in Biz
7. Who do you follow on Twitter
8. Find People on Twitter work
9. Contests on Twitter
10. Best Tools to use on top of Twitter
11. Best Companion Sites

Listen Now

By | May 22nd, 2009|Business|3 Comments

About the Author:

Barry Moltz gets business owners unstuck by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures, he has discovered the formula to get stuck business owners and increasing their sales. Barry has founded and run small businesses with a great deal of success and failure for more than 20 years. After successfully selling his last operating business, Barry founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. His first book, “You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business” describes the ups and downs and emotional trials of running a business. His second book, “Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success”, shows what it takes to come back and develop true business confidence. His third book, “BAM! Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. His fourth book, “Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy” shows how when every customer can talk to every other customer, it’s like living in a small town: Your reputation is everything! His fifth book, “How to Get Unstuck: 25 Ways to Get Your Business Growing Again” helps every small business owners move their company to the next level. Barry is a nationally recognized speaker on small business who has given hundreds of presentations to audiences ranging in size from 20 to 20,000. As a member of the Entrepreneurship Hall of Fame, he has appeared on many TV and radio programs such as CNBC’s The Big Idea, and MSNBC’s Your Business. He hosts his own radio show on AM560, and writes for American Express and Forbes.


  1. Jeff Garrison May 25, 2009 at 7:48 pm

    Great podcast. I was trying to take some notes while listenting to the ipod and driving to Michigan. Regarding the best way to build a relationship, I am finding that business owners often expect to be able to go right to number 4. Others intuitively know that steps 1-3 are there but they don’t know what they are or they do and think they should happen faster. To loosely quote Stephen Covey, “with people, fast is slow and slow is fast.”

  2. Barry Moltz May 25, 2009 at 7:56 pm

    Agreed- we lack patience in business!

  3. Angela Maiers May 26, 2009 at 8:48 am

    Great podcast! This is sound advice for professionals in any field. As an educator, I build relationships with students and teachers in a similar way:

    1. Be Likeable- Students learn better from teachers they think are interesting and fun

    2. Get to Know Me- When students know who you are; when they see you as a “human” first; they will be more likely to share themselves, take risks, and ask for help.

    3.Be Trustworthy – We show students that they can trust us with their ideas when we listen. We show students they can trust us with their futures when we model the competencies that will ensure their independence. We show students they can trust us with their hearts, when our classrooms become places where passion is pursued.

    4. “Pay Me”- Students will “show us the money” when they take what we have demonstrated and apply it on their own when we are not looking! They are willing to reward us for all our work by their independence,confidence, and excitement for learning.

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