Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Brian and his company FutureWorks, has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is ranked among the top of world’s leading business and marketing online resources.
We talked about:
- How social media has democratized influence.
- A new social media manifesto- engage or die!
- How engagement has changed for major brands.
- How to empower our customers as as true participants in our marketing and service efforts.
- How businesses need to change to an organizational structure that constantly targets the next new media trend.
- How he got Ashton Kucher to write the forward to the book.