Top 10 Small Business Books 2010

I know what a huge achievement it is to write a book, but unfortunately, I don’t get the chance to read all the great books out there.  Move over Oprah, but these small business books particularly stood out for me this year in no particular order (with no affiliate links):

1. Rework by Jason Fried.  I don’t agree with many people’s business philosophies but I love what Jason Fried stands for.  As the co-founder and President of 37signals, he knows there’s real value and beauty in the basics.

2. Attention! by Jim Kukral.  This book has specific actions that all small businesses can take.  It includes 26 ways to market your business differently, including holding a grudge and wearing funny hats!

3. Engage! by Brian Solis.  He talks about how your personal social media network is becoming a key value in the future of your business.

4. The Referral Engine by John Jantsch.  Most of us know how important referrals are for our business, but have no system in place to get them.  John shows how to form a strategy that drives customers and partners to market for you.

5. Fascinate by Sally Hogshead.  She explores the 7 universal triggers of fascination that increase client loyalty, profits and employee retention.

6. Defy Gravity by Rebel Brown.  This book is a guide to capturing your best opportunities for sustainable and profitable growth.

7. Drive by Dan Pink.  After reading this book, you will rethink about how people are truly motivated.

8. UnMarketing by Scott Stratten.  This guy just makes a lot of sense.  He talks about how to build your business through social media and how people don’t read crappy content.

9. Never Get A Real Job by Scott Gerber.  He shows how to build a business on your own dime and how a sense of entitlement is holding back Gen-Yers.

10. The Zen of Social Media Marketing by Shama Kabani.  She shows about how to truly use social media and why it comes last!

What were your favorite small business books of 2010?

By | December 27th, 2010|Books|6 Comments

About the Author:

Barry Moltz gets business owners unstuck by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures, he has discovered the formula to get stuck business owners and increasing their sales. Barry has founded and run small businesses with a great deal of success and failure for more than 20 years. After successfully selling his last operating business, Barry founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. His first book, “You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business” describes the ups and downs and emotional trials of running a business. His second book, “Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success”, shows what it takes to come back and develop true business confidence. His third book, “BAM! Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. His fourth book, “Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy” shows how when every customer can talk to every other customer, it’s like living in a small town: Your reputation is everything! His fifth book, “How to Get Unstuck: 25 Ways to Get Your Business Growing Again” helps every small business owners move their company to the next level. Barry is a nationally recognized speaker on small business who has given hundreds of presentations to audiences ranging in size from 20 to 20,000. As a member of the Entrepreneurship Hall of Fame, he has appeared on many TV and radio programs such as CNBC’s The Big Idea, and MSNBC’s Your Business. He hosts his own radio show on AM560, and writes for American Express and Forbes.


  1. Levi Smith December 28, 2010 at 2:35 am

    I enjoyed Rework as well and would recommend A Whole New Mind, Presentation Zen and How We Decide.

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  3. Kyle December 31, 2010 at 8:28 pm

    This is an exceptional list of business books! I have read Rework, Engage and UnMarketing – they were all great.

    It looks like I’ve got some more reading to do before a new crop of great books come out in 2011.

  4. Annie Banannie January 5, 2011 at 12:23 pm

    The Referral Engine is one of the best books I’ve read this year. Also notable were Inbound Marketing by the people who run and A Whole New Mind by Daniel Pink.

  5. Barry Moltz January 5, 2011 at 9:09 pm

    Annie- excellent additions of books- I have read Dan Pink’s and interviewed him!

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