Does “In Person” really matter anymore?

Some business people say that we don’t need face to face meetings any longer. They tell me that email, phone calls, social media and video are just effective.

Bah-Hum Bug!

In my mind, there is nothing in the business world that can replace an in person meeting. Social media, email and video phone calls are a good way to start a relationship or continue one, but only an in person meeting will soldify it. That is why I frequently jump on airplanes to build by business. People don’t really get to know you until you have sat in a room or shared a meal with them.

You will learn alot more about your customer in person. You will see where they work and who they interact with. Personal insights can be retrieved from social media, but business insights live in their office.

People do business with who they know like and trust….and that means seeing them in person. This can be your competitive edge.

By | January 15th, 2013|Business|7 Comments

About the Author:

Barry Moltz gets business owners unstuck by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures, he has discovered the formula to get stuck business owners and increasing their sales. Barry has founded and run small businesses with a great deal of success and failure for more than 20 years. After successfully selling his last operating business, Barry founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. His first book, “You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business” describes the ups and downs and emotional trials of running a business. His second book, “Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success”, shows what it takes to come back and develop true business confidence. His third book, “BAM! Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. His fourth book, “Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy” shows how when every customer can talk to every other customer, it’s like living in a small town: Your reputation is everything! His fifth book, “How to Get Unstuck: 25 Ways to Get Your Business Growing Again” helps every small business owners move their company to the next level. Barry is a nationally recognized speaker on small business who has given hundreds of presentations to audiences ranging in size from 20 to 20,000. As a member of the Entrepreneurship Hall of Fame, he has appeared on many TV and radio programs such as CNBC’s The Big Idea, and MSNBC’s Your Business. He hosts his own radio show on AM560, and writes for American Express and Forbes.


  1. Barry Moltz January 15, 2013 at 8:29 pm

    Great comments..thank you

  2. Michelle Damico January 15, 2013 at 8:24 pm

    Absolutely SPOT ON, Barry. Saw first-hand how in-person meetings matter. Met with a client yesterday for what I thought was just a brainstorming session. The outcome: He’s asked me for proposals on two additional projects and asked me to meet other members of his team to get started. Also, he thanked ME for meeting at his office and taking time to think through ideas and review content. Definitely doing more of this in 2013!

  3. Marshall January 15, 2013 at 8:24 pm

    “In person” absolutely matters, but not as much as it used to. It really depends on the purpose of the meeting. I believe an introduction meeting is always better in person. But once you are familiar with someone, the time, effort, cost it may take to meet in person may not be worth the value of what you gain by meeting someone in person vs a phone call or video conference. If there is a lot at stake then it may be worth the time/cost for a face to face meeting. There is no technology that can replace the value of a handshake, live smile, and being able to look someone in the eyes. Because in person meetings are becoming rare these days – they are also becoming more valuable. When you get the opportunity, you have to make the most of it!

  4. Gail Gardner January 18, 2013 at 1:04 am

    It depends on the person. Some people absolutely insist on in person meetings and refuse to do business unless you will travel to where they are.

    Other people – like me – have no need to ever meet in person. I prefer to only work with the most brilliant people in ever specialty and the odds of them ever being in the same place are slim and none. I can tell more about them online than most can tell by meeting in person.

  5. Barry Moltz January 18, 2013 at 10:16 am

    Agreed- one of the tricks is to find the right communication for the right person

  6. Barry Moltz January 24, 2013 at 11:25 am

    Thank you Julie

  7. Julie January 24, 2013 at 9:55 am

    I agree with you Barry and I think this is aptly demonstrated in my own Industry. I work in the fitness sector where ‘in-person’ is still highly valued and very much the ‘norm’. Let’s consider how unusual it would be to join a gym without first going there, meeting with the membership consultant and touring the facility in person. Would most of us do business with any gym that simply offered us details over the phone and emailed us some photos of the place? Highly unlikely.

    Okay so this may seem a silly example, but it proves a point. The importance of ‘in person’ meetings to build trust and relationships with customers varies across Industry sectors. Equally customers’ own perceptions of the importance of ‘in-person’ relations will vary across different sectors. What would be considered customary in one sector may seem quite unorthodox in another. Understanding your Industry and your prospective customers’ needs may give you the greatest insight into the importance of in-person relations.

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