Forget the Alphas, Betas Rule

Throughout history and especially in business, aggressive leaders have run the show. These alphas told people what to do and didn’t much care about feedback. In their mind, they knew what was right, and they were going to conform whatever was around them to that vision. Success was their only option and they’d do anything to achieve it.

Donald Trump

Photo credit: lev radin / Shutterstock.com

Things have changed. A book called The Fall of the Alphas (which Rex Huppke also mentions in the Chicago Tribune), now describes how betas are taking over. While alphas take charge, aggressively make decisions, and communicate with others, betas don’t communicate as harshly and cooperate with other people. Alphas intimidate, betas don’t. Alphas promote competition, while betas encourage teamwork. In this Internet-connected crowdsourced world, it’s about building a community rather than a cut-throat, winner-takes-all environment.

This new way of leading and building a company seems to already be affecting not only companies, such as Zappos, but in business schools as well. Take a look at some classes at the University of Chicago, and a key skill to be developed is learning how to work as a group. Here, each student concentrates on their strengths to contribute to the groups’ overall success. The students in Chicago even fly to London and Singapore to meet and connect with other U of C business students abroad.

Betas will someday rule the business world. Now is the time to accept the trend in your own company to maximize performance and results. While it’s not a democracy, lead by building consensus when possible. Know how to delegate your weaker areas. Alphas can sometimes rule by fear, but they will never gain what really matters: loyalty.

By | July 18th, 2013|Business|1 Comment

About the Author:

Barry Moltz gets business owners unstuck by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures, he has discovered the formula to get stuck business owners and increasing their sales. Barry has founded and run small businesses with a great deal of success and failure for more than 20 years. After successfully selling his last operating business, Barry founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. His first book, “You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business” describes the ups and downs and emotional trials of running a business. His second book, “Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success”, shows what it takes to come back and develop true business confidence. His third book, “BAM! Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. His fourth book, “Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy” shows how when every customer can talk to every other customer, it’s like living in a small town: Your reputation is everything! His fifth book, “How to Get Unstuck: 25 Ways to Get Your Business Growing Again” helps every small business owners move their company to the next level. Barry is a nationally recognized speaker on small business who has given hundreds of presentations to audiences ranging in size from 20 to 20,000. As a member of the Entrepreneurship Hall of Fame, he has appeared on many TV and radio programs such as CNBC’s The Big Idea, and MSNBC’s Your Business. He hosts his own radio show on AM560, and writes for American Express and Forbes.

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  1. 5 Ways Women Are Better Bosses Than Men | RISE NETWORKS August 16, 2013 at 1:08 pm

    […] the need like men to direct everyone in what to do. In this world of the connected Internet, “beta managers,” those that know how to build cooperative relationships, are becoming more successful than […]

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