The Duct Tape Guy Does it Again

ABC=  “Always Be Closing“-  from Glengarry Glen Ross

ABC= “Always Be Connecting”– John Jantsch

I love John Jantsch’s books. They are always easy to read and have a load of action steps that any small business owner can take to improve their company right now. I got an early copy of Duct Tape Selling: Think Like a Marketer-—Sell Like a Superstar and it’s another gem.

John discusses how the job of any sales person has totally changed. Information on the Internet has shifted the very foundation of this process. Sales people no longer have to just close but need to attract, teach, serve and develop trust. They need to provide value by suggesting solutions for their customers and not just recommending product features. They have to create their own expert platform, stay connected before and after the sale by curating value content and mine networks to help get referrals for their clients. In the book, John shows how effective sales minded business people listen, stay connected to the community and build a reputation.

Reading this book will help every small business owners be less afraid of sales and get excited about instead educating their customer. It includes the actions that anyone can take to “think like a marketer and sell like a superstar!”

Well done, John. You always provide value without all the fluff!

 

 

By | April 17th, 2014|Books, Small Business|Comments Off on The Duct Tape Guy Does it Again

About the Author:

Barry Moltz gets business owners unstuck by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures, he has discovered the formula to get stuck business owners and increasing their sales. Barry has founded and run small businesses with a great deal of success and failure for more than 20 years. After successfully selling his last operating business, Barry founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. His first book, “You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business” describes the ups and downs and emotional trials of running a business. His second book, “Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success”, shows what it takes to come back and develop true business confidence. His third book, “BAM! Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. His fourth book, “Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy” shows how when every customer can talk to every other customer, it’s like living in a small town: Your reputation is everything! His fifth book, “How to Get Unstuck: 25 Ways to Get Your Business Growing Again” helps every small business owners move their company to the next level. Barry is a nationally recognized speaker on small business who has given hundreds of presentations to audiences ranging in size from 20 to 20,000. As a member of the Entrepreneurship Hall of Fame, he has appeared on many TV and radio programs such as CNBC’s The Big Idea, and MSNBC’s Your Business. He hosts his own radio show on AM560, and writes for American Express and Forbes.