The One Thing That Holds Your Company Back from Growing


It’s actually pretty simple.

Most small business owners get stuck in the “Double Helix Trap”. They only do marketing when things are slow in their business. But as soon as they get more sales as a result of marketing, they stop doing the exact thing that is growing their company!

A recent brand tracking survey by Deluxe of small businesses with less than 20 employees show that 72% of these companies spend less than $5,000 a year on any type of paid promotion. This includes online and offline advertising, search engine marketing, trade shows and email marketing.

The simple fact is that if there is no marketing for your business, there will be less new revenue.  Small business owners need to spend 10% of their sales on marketing activities if they want to grow their business.


deluxe holiday

To help during the holiday season, Deluxe has launched a “The Ultimate Holiday Marketing Giveaway”.  Enter for your chance to win the Grand Prize – $2016 of professional marketing products and services. Eight winners will also get a Holiday Marketing Prize Pack, awarded weekly counting down to the New Year. Everyone who enters will get a free $12 domain from Google Domains.

Now is your chance to get a fast start to your marketing for 2016!

By | December 13th, 2015|Business|Comments Off on The One Thing That Holds Your Company Back from Growing

About the Author:

Barry Moltz gets business owners unstuck by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures, he has discovered the formula to get stuck business owners and increasing their sales. Barry has founded and run small businesses with a great deal of success and failure for more than 20 years. After successfully selling his last operating business, Barry founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. His first book, “You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business” describes the ups and downs and emotional trials of running a business. His second book, “Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success”, shows what it takes to come back and develop true business confidence. His third book, “BAM! Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. His fourth book, “Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy” shows how when every customer can talk to every other customer, it’s like living in a small town: Your reputation is everything! His fifth book, “How to Get Unstuck: 25 Ways to Get Your Business Growing Again” helps every small business owners move their company to the next level. Barry is a nationally recognized speaker on small business who has given hundreds of presentations to audiences ranging in size from 20 to 20,000. As a member of the Entrepreneurship Hall of Fame, he has appeared on many TV and radio programs such as CNBC’s The Big Idea, and MSNBC’s Your Business. He hosts his own radio show on AM560, and writes for American Express and Forbes.