#410 Marketing Expert Rich Kahn Shares What Small Businesses Need to Know About Digital Behavior, Plus How to Protect Your Business from Hackers



On this episode of Business Insanity Talk Radio, we first talk about digital behavior. Many of us have been on the internet for over 20 years, but consumers’ digital behavior is changing and now your company’s marketing needs to change with it; we’ll show you how. Then, how many times do you go to log in to an app and realize you forgot the password? How many times do you resist to changing your passwords as a result of this? Now multiply this by everyone in your company. Poor password management is a common way small businesses get hacked! We’ll show you a better way for managing your passwords. Plus, do you have a sales leader or a sales manager in your company? There is a big difference and it will have a profound effect on your business. Also, small business owners are frequently puzzled by selling. We show you that there is actually a science behind selling that everyone can learn to get more customers. Finally, we take a peek into the future of technology for 2017 and it’s all about the Internet of Things; we’ll show you how your small business can utilize it!


Segment 1: Rich Kahn is recognized as a security expert and one of the more notable search engine marketing gurus in the advertising industry. He is the CEO of eZanga.com, an online advertising services company that was founded with his wife. In 2010, Kahn received the Ernst & Young Entrepreneur of the Year award in the technology industry for the greater Philadelphia area and was a finalist in the American Business Awards for Best Executive of the Year.

1:30 – How has digital behavior changed over the past 5-10 years?

3:30 – Are there dangers of marketing in a social marketplace?

5:00 – Marketing techniques for social marketplaces.

6:30 – Do Millennials and Gen Z have different digital behaviors?

7:45 – How small businesses can capitalize on mobile marketing.

8:45 – Believe it or not, it’s cheaper to hire an online marketing professional than it is to do it yourself.

10:00 – The problem of Ad Fraud across small and large businesses.

Segment 2: Darren Guccione is the CEO and Co-founder of Keeper Security, Inc., creator of Keeper, the world’s most popular password manager and secure digital vault. It protects more than 3,000 organizations worldwide.

15:30 – 63% of data breaches are due to weak passwords and more than 50% of small businesses get hacked! What does the typical hack usually look like?

17:30 – How to educate your employees on phishing attacks.

19:30 – How do strong passwords protect from common phishing attacks?

21:15 – How do password vaults work?

23:00 – What does the secure digital vault cost small businesses?

Segment 3: Suzanne Paling, a recognized leader in sales management, founded Sales Management Services to provide practical advice to company presidents, owners, entrepreneurs and business executives seeking to increase revenue by improving their sales organization’s performance.

31:30 – What is the difference between a sales manager and a sales leader?

33:30 – How do sales reps learn to be sales managers and leaders?

35:15 – Do successful sales reps always make good sales leaders?

36:15 – The Sales Leader’s Problem Solver book.

Segment 4: David Hoffeld is the CEO and chief sales trainer of Hoffeld Group. He’s pioneered a revolutionary sales approach based on neuroscience, social psychology and behavioral economics that radically increases sales. He is the author of the groundbreaking book The Science of Selling, published by Penguin Random House.

40:45 – How did you discover the science of selling?

41:45 – What exactly is the science of selling?

42:45 – The science of generating new business.

44:30 – What is the science behind closing a sale?

45:15 – The six commitments the buyer must make throughout the sales process.

Segment 5: Maciej Kranz is the Vice President of the Strategic Innovations Group at Cisco. He brings 30 years of industry experience to his position. He is the author of the book “Building the Internet of Things”.

49:45 – What is the Internet of Things and what are the biggest misconceptions around it?

50:30 – How are small businesses using the Internet of Things?

51:30 – How Harley Davidson used the Internet of Things to improve their production efficiency.

Sponsored by Nextiva and Microsoft.

By | January 6th, 2017|Radio Show|Comments Off on #410 Marketing Expert Rich Kahn Shares What Small Businesses Need to Know About Digital Behavior, Plus How to Protect Your Business from Hackers

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