Reviews are Insight into Your Blind Spots

reviews1-520x511

This post is sponsored by Microsoft in honor of National Entrepreneurship Week February 20 to 24, 2017. On this episode, I cohost with Melanie Gass from Microsoft and our guest is John Carroll from Yelp who discusses the reviews for your business.

John talks about how your brand promise is not what you advertise, but a combination your “earned and owned media” (reviews and thought leadership) on the internet and offline. Small businesses have a suite of free tools on Yelp that they can use to grow their reputation and therefore their business. The first step is to claim and complete your Yelp listing. John encourages owners to consider any reviews they get as insights into their blind spots as a business owner and not to take it personally. Instead, look at any customer feedback as a way to improve your business. It is critical to respond with graciousness and a solution either directly or publicly to the customer. John recommends any business owner when responding to a review start with “Thank you.” It shows that they take the customer experience very seriously.

Listen to this radio segment with John Carroll on the show #418.

John Carroll is a Manager of Local Business Outreach at Yelp. He hosts informational sessions with local business owners across North America to educate them on best practices for navigating the world of online reviews. He works with local business owners interested in utilizing Yelp to help grow their business. He also hosts a series of webinars on subjects relevant to business owners and regularly contributes content to Yelp’s Blog for Business Owners.  John also acts as a liaison between the small business community and different divisions within Yelp.

Melanie Gass, Sr. Business Development Manager for Microsoft  and the brainchild behind National Entrepreneurship Week. She helps shape Microsoft Community Connections (MCC) to deliver strong value to customers and their influencers.

 

By | February 22nd, 2017|Business|Comments Off on Reviews are Insight into Your Blind Spots

About the Author:

Barry Moltz gets business owners unstuck by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures, he has discovered the formula to get stuck business owners and increasing their sales. Barry has founded and run small businesses with a great deal of success and failure for more than 20 years. After successfully selling his last operating business, Barry founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. His first book, “You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business” describes the ups and downs and emotional trials of running a business. His second book, “Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success”, shows what it takes to come back and develop true business confidence. His third book, “BAM! Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. His fourth book, “Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy” shows how when every customer can talk to every other customer, it’s like living in a small town: Your reputation is everything! His fifth book, “How to Get Unstuck: 25 Ways to Get Your Business Growing Again” helps every small business owners move their company to the next level. Barry is a nationally recognized speaker on small business who has given hundreds of presentations to audiences ranging in size from 20 to 20,000. As a member of the Entrepreneurship Hall of Fame, he has appeared on many TV and radio programs such as CNBC’s The Big Idea, and MSNBC’s Your Business. He hosts his own radio show on AM560, and writes for American Express and Forbes.