Socialize Your Way To Success: Social Media Marketing Musts

SMM

This contributed post is by Jason Dirkham

If you’re running a business and it’s not quite setting the world alight in the way you hoped, you may be wracking your brains for ideas and inspiration to bring about a change of fortune. If you’ve got a great product, but you’re not turning interest into sales, or your website isn’t generating traffic, it’s time to try and get more people talking about the business. You could have the best idea in the world, but if nobody knows about it, you’re never going to hit the big time. With so many of us spending so much time on social media, here are some tricks and tips to help you socialize your way to success.

Choosing your platforms carefully

There’s an ever-increasing number of social media platforms out there, and the likelihood is that you don’t need them all. The key to using social media to your advantage is choosing the right platforms for your business. To do this, it’s incredibly important to think about your target market and to learn more about their online habits. Which sites do they visit most? How much time do they spend on social media on an average day? What do they do online? What kinds of hooks are most attractive to them? You need to cater to your audience, so make sure you know everything there is to know before you streamline your strategy and start putting plans into action.

Spreading the word

Once you’ve decided which platforms to incorporate in your campaign, you can start spreading the word, generating some interest and building an online following. There are lots of ways you can do this, from paying for advertising and sponsored posts to running competitions to encourage people to share your posts. Work with other companies and businesses and promote their content in return for shares and likes. If you’re new to social media and you want to drum up interest quickly, it’s worth getting advice from people in the know like the experts at Appiloque. If you have success with certain types of posts, keep going in the same vein and offer incentives for sharing posts. Be interactive and engage with the people who are taking time to leave comments or ask questions. Make sure all your pages and profiles are linked and use the same handles to make it easier for people to find you.

Creating captivating content

Did you know that the average person spends less than 15 seconds on a single web page? We have very little patience when it comes to the Internet, and we expect to be informed or entertained instantly. Bear this in mind when you’re creating content to post on your social media pages. You need to grab the reader’s attention. Don’t regurgitate the same content over and over again and avoid lengthy passages of text. Post video clips and photographs rather than wordy descriptions and make sure your content is relevant to your business and the audience.

The value of networking has long been understood, but today, adding to your contact list comes in a different form. Although face to face meetings and events can be beneficial, many businesses choose to be sociable online. If you don’t have an effective social media campaign up and running, now is the time to put your business out there and start making friends.

This contributed post is by Jason Dirkham.

By | October 21st, 2017|Social Media|Comments Off on Socialize Your Way To Success: Social Media Marketing Musts

About the Author:

Barry Moltz gets business owners unstuck by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures, he has discovered the formula to get stuck business owners and increasing their sales. Barry has founded and run small businesses with a great deal of success and failure for more than 20 years. After successfully selling his last operating business, Barry founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. His first book, “You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business” describes the ups and downs and emotional trials of running a business. His second book, “Bounce! Failure, Resiliency and the Confidence to Achieve Your Next Great Success”, shows what it takes to come back and develop true business confidence. His third book, “BAM! Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. His fourth book, “Small Town Rules: How Small Business and Big Brands can Profit in a Connected Economy” shows how when every customer can talk to every other customer, it’s like living in a small town: Your reputation is everything! His fifth book, “How to Get Unstuck: 25 Ways to Get Your Business Growing Again” helps every small business owners move their company to the next level. Barry is a nationally recognized speaker on small business who has given hundreds of presentations to audiences ranging in size from 20 to 20,000. As a member of the Entrepreneurship Hall of Fame, he has appeared on many TV and radio programs such as CNBC’s The Big Idea, and MSNBC’s Your Business. He hosts his own radio show on AM560, and writes for American Express and Forbes.