On this episode of The Small Business Radio Show…

Can you make the money you want by doing what you love? My first guest says you can BUT, along with passion, you need one more ingredient to be successful. The good news is — it’s available to everyone.

Then, how do you handle all the ups and downs, all the positive and negative emotions, that come your way as a small business owner? We have advice for small business owners who don’t feel equipped for the emotional roller coaster of being a small business owner.

Finally, did you know that your customers have a secret language all their own? It’s called lingo. We show you how to learn the lingo of your ideal customers so you can make your business irresistible.

Listen to The Small Business Radio Show

Segment 1: Carissa Reiniger is the Founder & CEO of Silver Lining Ltd. She has worked with major organizations such as Google, The White House, Hewlett-Packard, Intuit, Citi Cards, Staples, Citrix, and American Airlines to bring more resources and support to small businesses.

2:00 – The two ingredients that are required for success, and are available to everyone.

4:00 – How do you know if you have this combination of ingredients for success? There are 3 things you can look for.

7:00 – You’re not going to get the results you want for your business, unless…

8:45 – What’s the idea behind the Economic Justice Through Small Business program?

11:00 – The responsibility of being a small business owners.

12:30 – The uncomfortable conversation around privilege.

Segment 2: Joni Fedders is the President, Facilitator and Leadership Coach at Aileron. In her role as President, she oversees Aileron’s strategic direction, culture and operational activities.

19:45 – Advice for small business owners who don’t feel equipped for the emotional roller coaster of being a small business owner.

21:00 – Why expressing your emotions as a small business owner is so important.

23:00 – The #1 pain that gets in the way of being a business owner.

25:00 – Why there’s actually nothing natural about being a manager or leader of a company.

28:15 – Why does your business hire you to own it? What value do you bring? Why small business owners should keep asking themselves these questions.

29:30 – How Aileron helps small business owners share frustrations, collaborate, and get unstuck.

32:45 – The value of being in community with other small business owners.

Segment 3: Jeffrey Shaw has been one of the most sought after portrait photographers in the U.S. for more than three decades. Now known as the Lingo Guy, he uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, TEDx speaker, a business coach for entrepreneurs, and author of the bestselling book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible.

37:15 – The history of lingo in communities, cultures, and industries.

38:30 – You might understand your customer’s demographic, lifestyle, and behavior, but it’s not enough. Why?

40:30 – Why the long-held Pareto Principle (80/20 rule) is outdated and every customer is worth the time and effort.

42:30 – Your business is not for everybody. Why realizing this is the best business strategy.

44:30 – The 5 step process to develop the secret language of your ideal customers.

48:30 – Ways you can immerse yourself in your customer’s world to learn their lingo.

Sponsored by Nextiva, Square Payroll, and LinkedIn