On this episode of The Small Business Radio Show…

We first talk about business ethics. There are so many times while running a business that ethics bumps up against making money and greed. What will ultimately win? And now that we are shifting from “analogue ethics” to “digital ethics” things are more complicated than ever. What ethical force will humans use to govern digital Fear and Greed? What will digital Trust look like?

Then, why would a business author write poetry? We’ll show you why poetry can help you in small business, and why creativity is an important skill for business owners to cultivate.

Finally, the number one issue facing small business is how to do sales and marketing. That’s why we’re talking about the most overlooked marketing tool: public speaking, specifically the principals in the company going out and speaking to audiences. We’ll show you why speaking is the most cost effective and powerful marketing tool for small business.

Listen to The Small Business Radio Show

Segment 1: Jim Blasingame is one of the world’s leading experts on small business and entrepreneurship. He is the creator and award-winning host of the syndicated weekday radio program, The Small Business Advocate Show, since 1997. Jim just released his fourth book, The 3rd Ingredient. He is also a syndicated columnist to newspapers, magazines and online publications including Forbes.com, American City Business Journals, Nasdaq.com, and Manta.com.

1:45 – The 10,000 year paradigm shift we’re seeing right now from analogue ethics to digital ethics.

4:00 – Why ethics are not black and white.

6:15 – What advice do you give to small business owners about ethically running their business?

7:30 – What is “the third ingredient”?

8:45 – How to deal with the change from analogue ethics to digital ethics.

11:15 – Why we have more ethical responsibility now more than ever.

13:00 – What will digital trust look like?

Segment 2: David J.P. Fisher (also known as D. Fish) is a speaker, coach, and author of 8 books, including the best-selling Hyper-Connected Selling and Networking in the 21st Century: Why Your Network Sucks and What to Do About It. He is also a published poet, and recently released five seven five: a daily glimpse of Chicago life seen through haiku.  He lives in Evanston, IL – next to a huge cemetery which helps him appreciate the value of every day.

20:15 – Why would a business author write poetry?

22:00 – Why creativity is an important skill for business owners to cultivate.

24:15 – How is writing a book of poetry the same as writing a business book?

28:15 – Why write haiku poetry about Chicago?

30:00 – How have you integrated “poet” into your personal brand offline and online?

31:45 – What to do if you’re afraid you’re not interesting enough.

Segment 3: Diane DiResta, CSP, is Founder and CEO of DiResta Communications, Inc., a New York City consultancy serving business leaders who deliver high stakes presentations— whether one-to-one, in front of a crowd or from an electronic platform.  DiResta is the author of Knockout Presentations: How to Deliver Your Message with Power, Punch, and Pizzazz. Diane is Past President of the NYC chapter of National Speakers Association and former media trainer.

37:45 – Speaking is the new competitive advantage. Why?

39:00 – “Fear fixers” for your fear of public speaking.

41:30 – Why speaking is the most cost effective and powerful marketing tool for small business.

46:30 – How to start harnessing the power of public speaking.

48:00 – Tips for practicing your public speaking skills.

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