Listen to “#755 Is Real AF the Solution to Authenticity on Social Media?” on Spreaker.
On this episode of The Small Business Radio Show…
Segment 1, starting at 0:00: Social media platforms seem to be shifting…and soon there will be a new one on the block called RealAF – introduced by actress and model Arielle Raycene.
Raised in Kansas City, Missouri, and coming from a background of participating in many sports including competitive cheerleading, and swimming, Arielle uses her platform to be a fierce advocate for body positivity, and self-love, after having the disease hit close to home with a family member suffering from an eating disorder.
- How the soon-to-launch social platform RealAF works
- How RealAF is different from other social media platforms
- How and why she became involved in RealAF
- Her advocacy for body positivity and self-love, and how that relates to her experience working with RealAF
- When can people sign up?
Segment 2, starting at 12:00: Marketplaces are notoriously hard to start. Do you bring the buyers or the sellers first? But once they get started, they can be a goldmine.
Shirish Nadkarni is a serial entrepreneur with proven success in creating multiple consumer businesses that have scaled to tens of millions of users worldwide. Shirish was the co-founder of Livemocha, the world’s largest language learning site with 15+ million registered members from over 200 countries. Livemocha was acquired by RosettaStone in 2013. Shirish started his career at Microsoft where he engineered the acquisition of Hotmail and launched MSN.com, which became a leading web portal in the early days of the Internet. He is the author of the new book “Winner Takes All: Case Studies in How Online Marketplaces Are Creating Modern Monopolies.”
- How Shirish helped Microsoft acquire Hotmail. Why did he think that email was going to be big?
- The best way to jumpstart a marketplace and get past the “chicken or the egg” problem
- How to build trust between demand and supply in a marketplace
- How do you get sellers to participate in a marketplace?
- How online marketplaces are creating modern-day monopolies & how companies like Amazon and Ticketmaster have abused their monopoly power
- Should the market be regulated?
- How is Apple a marketplace and perhaps a monopoly?
- What should small business owners be aware of?
