On this episode of Business Insanity Talk Radio, learn how to grow your company FAST – learn how my first guest grew his company from $2M to $106M in six years. Next, we’ll tell you how sharing works as a marketing strategy. Then, we’ll talk about a skill you forgot long ago – journaling – and how it can help your business. When was the last time you checked to see if your trademarks were protected? We are going to talk with an attorney who is the #3 trademark filer in the U.S. Finally, we’ll hear from Venture Mom, a woman who is devoting her life to helping mom-owned businesses.
Listen and enjoy:
Segment 1: Cameron Herold has been instrumental in the successful sale, branding and integration of 500 business locations with three major companies. He’s best known as the driving force behind 1-800-GOT-JUNK’s spectacular growth from $2 million to $106 million in revenue in six years. He is the author of “Double Double: How to Double Your Revenue and Profit in 3 Years or Less”.
2:15 – How did Cameron grow 1-800-GOT-JUNK from $2 million to $106 million?
2:45 – What is the key to doubling revenue and profit in three years or less?
3:30 – What is the fly wheel effect?
4:15 – How do small business owners find focus?
6:00 – Why do small business owners tend to grow revenue but not profit?
8:00 – How do business owners become more disciplined?
9:00 – Why you should strive to be the “dumbest” one in the room.
Segment 2: Bryan Kramer is one of the world’s foremost leaders in the art and science of sharing. Bryan has been named a “Top 25 Social Influencer to Follow” by Forbes, one of the “100 Most Influential Tech People on Twitter” by Business Insider, and one of the “Top 50 Social CEOs on Twitter Globally” by The Huffington Post. Bryan’s latest book, “Shareology”, made the USA Today’s Top 150 Book List the week of its release, as well as #1 on Amazon in four categories including Business & Planning.
15:30 – Why do we have so much trouble sharing?
16:45 – What is the science behind sharing?
17:45 – How does sharing work as a marketing strategy?
19:30 – Can you over-share?
20:15 – What kind of content should you share? Learn the rule of thirds.
21:15 – Should you share political and religious content?
23:00 – How does sharing give small businesses a competitive advantage?
24:45 – Bryan’s #1 tip for sharing on social media.
Segment 3: Kim Ades isthe president and founder of Frame of Mind Coaching and JournalEngine™ Software. She is one of North America’s foremost experts on coaching with a focus on mindset and thought mastery.
31:00 – Why is it important for business owners to journal?
32:30 – What should business owners journal about?
33:45 – The therapeutic properties of journaling.
34:30 – What is frame of mind coaching?
Segment 4: Josh Gerben is a US Trademark attorney. He was ranked the number 3 trademark filer in the US by Trademark Insider in 2009 and has represented clients in over 4500 trademark filings.
41:00 – How does Josh’s background in marketing and business help him in the trademark space?
42:15 – What is the #1 mistake small business owners make in registering trademarks?
44:45 – What is the best way to defend and enforce a trademark?
Segment 5: Holly Hurd is founder and CEO of VentureMom.com, an online resource and marketplace devoted to mom-owned businesses, and author of VENTURE MOM: From Idea to Income in Just 12 Weeks. She has interviewed hundreds of entrepreneurial moms and frequently speaks to groups of women.
49:30 – How did Holly get interested in helping moms who want to start businesses?
50:00 – What is one of Holly’s favorite venture mom stories?
50:30 – What are the key components to going from idea to income?
52:30 – How should entrepreneurs set their prices?
