Listen to “#662 How Your Team Can Work Four Days a Week and Get More Done” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Joe Sanok, starting at 0:00: Although COVID is waning, the idea of people working five days a week in the office is a thing of the past. Is the five-day work week also out? Joe Sanok shares how small business teams can actually get more done in less time when they work four days a week.
SEGMENT 2 with Inbal Claudio, starting at 23:00: Influencer marketing tactics are the future of marketing for small businesses. But what happens when you can’t afford to pay $20,000 for a sponsored post? Inbal Claudio is here with a solution.
SEGMENT 3 with John Bischof, starting at 41:00: What tools do small business owners need to invest in to support a hybrid workforce that’s here to stay? John Bischof helps us think through the technology considerations for having a productive and secure team no matter where they work.
Sponsored by NiceJob and Plastiq.
More on each segment below.
Segment 1: Joe Sanok is the author of “Thursday is the New Friday: How to work fewer hours, make more money, and spend time doing what you want.” It examines how the four-day workweek boosts creativity and productivity. He is the host of the popular The Practice of the Practice Podcast, which is recognized as one of the Top 50 Podcasts worldwide with over 100,000 downloads each month.
1:45 – What is the history of the seven-day week and 40-hour workweek? How does that apply to our current conversations about how we structure work?
4:15 –What happens when we switch to a four day, 32-hour work week?
6:45 – The most effective teams measure a contribution of value, not a contribution of time.
10:00 – How to combat the “hustle culture” and experience the value of slowing down. Joe shares a personal experiment you can do. (12:45 – 14:45)
14:45 – We often define ourselves by what we do for work. How do we escape that trap?
16:15 – How slowing down, taking micro and macro breaks, and having diverse experiences brings creativity into your life and helps you be more productive.
19:45 – How should businesses start to think about implementing a 4-day work week?
Segment 2: Inbal Claudio was born in Israel and grew up in Southern California where she graduated from Cal State Long Beach. Inbal has always had an entrepreneurial spirit and can’t remember a time where she didn’t want to eventually own her own business. Since the age of 16, she’s worked full-time, sometimes having two to three jobs at a time. Three years ago, she started a luxury candle company. In 2019, Inbal started researching influencer marketing tactics and realized that finding the perfect influencer was more difficult than she thought, so she created her own system and founded Like Minded Collective.
23:00 – Where did you start with marketing your company?
25:30 – What did you discover when you looked in to influencer marketing?
27:15 – What system have you created that helps small businesses connect with influencers and collaborators?
30:00 – How much is the platform and what results should they expect?
32:00 – How to spot influencers with fake followers and determine which influencers have the most engaged audiences.
35:45 – Why micro influencers are the future of small business marketing.
Segment 3: John Bischof is the Executive Director of SMB Sales at Lenovo. In his role, John is responsible for the commercial product portfolio in North America, ensuring it meets market and customer needs.
41:00 – How can small businesses adjust to the hybrid workforce that’s here to stay?
43:30 – What tools are available to ensure cybersecurity for the workforce that’s not in the office?
46:30 – Do small business owners need tools to monitor their team member’s productivity?
49:00 – What products and solutions help SMBs scale and grow?
