19 Go-To Tactics To Expand Brand Awareness
This post is contributed by Jason Dirkham.
A good brand reputation can influence consumers to choose your company even if other alternatives exist. However, they need to have a great experience with your business before it can earn that reputation of being customers’ go-to brand. Increasing awareness […]
Steps to Pivot Your Small Business In the Coronavirus economy
With over 20M people out of work and unemployment approaching 15%, we have not seen anything like this since the Great Depression. Small businesses are shutting down by the millions. Now is the time to reimagine and pivot your small business.
I interviewed Tracy Thirion, founder of Bamboo Worldwide, a brand and innovation strategy firm for […]
Guest Post: How a Bad Name Can Hurt the Value of your Brand
When you’re thinking of a name for your new business, you might run into people who tell you not to worry about your business name. Some people say that there isn’t a noticeable value to a business name – that names are just frills that aren’t worth investing time and resources into researching. However, research […]
3 Updates You Should Make To Your Brand
This post is contributed by Jason Dirkham
Every successful entrepreneur knows that the best businesses have enticing brands. It’s hard to differentiate between companies in modern industries when every business is essentially selling the same or near-identical products. That’s why a company’s image is everything when it […]