On this episode of Business Insanity Talk Radio, we first talk about mobile devices. More people will view your website and store on a mobile device than a desktop. So why are small business owners having such an issue adapting to mobile? We’ll give you a mobile technology guide to follow. Next, there is a lot of junk that stands between you and your business success and most that junk it actually inside your own head. We are going to show how to get past all that negative emotion and not let it stand in the way of your success. Then, we all know that a lot of people hate working with lawyers; it’s expensive, time-consuming and it’s difficult to find the right one. We will visit with a founder of a new app that is going to revolutionize this area. After, we will explore the changing role of the bookkeeper and accountant in your business, and how they are uniquely positioned to help your company become more profitable. Finally, we’ll speak with the founder of “the world’s first functional beach bag” about her successful crowdfunding campaign.
Listen and enjoy:
Segment 1: SC Moatti is a mobile veteran from Silicon Valley and a pioneer in the areas of mobile, innovation and leadership. While serving as an executive at companies like Facebook, Trulia and Nokia, SC launched and monetized mobile products that are now used by billions of people and have received prestigious awards, including an International Digital Emmy Award nomination. She is the author of the bestselling book mobilized: An Insider’s Guide to the Business and Future of Connected Technology. Her commentaries can be found in outlets like The Wall Street Journal, Forbes, and The Harvard Business Review.
2:30 – Customers see you through their mobile devices. Is mobile just a trend or is it here to stay?
4:00 – The best way to use mobile for your business.
6:00 – The elements of a mobile-friendly website.
7:15 – Best practices for email marketing with mobile in mind.
8:15 – The Mobile Formula: The Body Rule, The Spirit Rule, and The Mind Rule.
To learn more, visit www.scmoatti.com
Segment 2: Tish Squillaro is the founder of CANDOR Consulting, a management consulting firm that advises executives. She helps drive success through leveraging human capital. Tish has written for Wired Magazine and co-authored HeadTrash and HeadTrash2.
15:30 – What is HeadTrash and why is it something to which everyone can relate?
17:30 – How do you identify your own HeadTrash?
20:00 – Which emotions lead to HeadTrash?
21:45 – How do small business owners let go of their need for control?
To learn more, visit www.headtrash911.com
Segment 3: Noory Bechor is the CEO and Founder of LawGeex, which brings legal contract reviews to millions of people online.
31:30 – Why automate law? Aren’t the lawyers doing a good enough job already?
33:30 – Can legaltech be as accurate and efficient as the professionals?
34:45 – Why would someone trust a machine vs. a person?
36:00 – What does it cost to use LawGeex?
To learn more, visit www.lawgeex.com
Segment 4: Mike Michalowicz has built two multi-million dollar companies by the time he was in his twenties. Confident that he had the formula to success, he became an angel investor… and proceeded to lose his entire fortune. Mike is the author of the business books Surge (May 2016), Profit First (July 2014), The Pumpkin Plan (July 2012) and The Toilet Paper Entrepreneur and is a former small business columnist for The Wall Street Journal. He is the “Business Rescue” segment host for MSNBC’s Your Business. He also hosted the reality television program Bailout.
41:00 – Why small business owners don’t want to use accountants?
42:30 – Profit is the biggest need for small business, and accountants are perfectly positioned to help them.
43:20 – Why don’t small business owners put profit first?
45:45 – Why is Sage Summit a pinnacle conference for small business owners?
For more information, visit http://www.mikemichalowicz.com/
Segment 5: Aditi Agarwal is a fashion expert with an extensive experience in Fashion Technology. She is the co-founder of DEZZIO LLC.
49:45 – How is the DEZZIO beach bag “the world’s first functional beach bag”?
51:00 – What were the results of DEZZIO’s crowdfunding campaign?
51:30 – Why has it been so successful?
For more information, visit www.dezziodesigns.com