Smart Launches Start Here: Best Practices in Market Research

This post is contributed by Julie Morris

Embarking on a journey to introduce a new product or service without exhaustive market analysis is like navigating a maze blindfolded. A lack of research can lead to costly mistakes and missed opportunities. To guide you through this complex landscape, this article presents an eight-step plan for comprehensive market […]

By |November 13th, 2023|Sales and Marketing|Comments Off on Smart Launches Start Here: Best Practices in Market Research

The Specifics: How Does Your Field Change Your Marketing Strategy?

This post provided by Jason Dirkham

Marketing has always been one of the more complex sides of a business. Getting your name out into the world and building up some recognition can feel just about impossible, especially when you already have loads of other work on your plate. Of course, though, those […]

By |May 26th, 2020|Sales and Marketing|Comments Off on The Specifics: How Does Your Field Change Your Marketing Strategy?

Your Zoom Background is Now Part of What You Are Wearing

Before the Covid-19 pandemic, what you were wearing for a business meeting was an important part of the image you were trying to project. You thought about what the goal of the meeting was and who would be there before getting dressed for it. You then decided to wear something very casual, business casual (whatever […]

By |May 18th, 2020|Sales and Marketing|Comments Off on Your Zoom Background is Now Part of What You Are Wearing

How to Make the Most Of Your Very First Trade Show

This post was provided by Jason Dirkham

If you are familiar with trade shows, then you will also know how valuable they can be to your growing business. Trade shows are able to give you access to a wealth of opportunities, including more brand awareness and even the chance to network with prospective clients. […]

By |March 2nd, 2020|Sales and Marketing|Comments Off on How to Make the Most Of Your Very First Trade Show