#419 Pitching Coach Rick Peterson Helps Small Business Owners Be Their Best When It Matters Most



On this episode of Business Insanity Talk Radio, we first talk to pitching coach Rick Peterson to discover what we can learn as business owners to improve our performance during “crunch time”. Then, we’ll show you how to lead a creative team even if you do not consider yourself creative. Plus, we’ll hear about one man’s experience that proves your worst moment doesn’t have to define you. Also, we’ll show you how to hire only A Players for your company. Finally, we’ll show you a simple way to prevent the fraud that may be going on in your business right now.


Segment 1: Rick Peterson has coached some of baseball’s best pitchers in the past twenty years, including Cy Young Award winners and Hall of Famers. He was the Oakland Athletics’ pitching coach during the famed Moneyball era and has served as a coach with the New York Mets, Chicago White Sox, Pittsburgh Pirates, and Milwaukee Brewers. He is currently director of pitching development with the Baltimore Orioles. He holds a combined degree in psychology and art. He is the co-author of the book “Crunch Time: How to Be Your Best When It Matters Most”.

2:00 – What’s it like to be a pitching coach during a big game?

5:30 – What’s your “hit the glove” moment in business?

6:45 – How do you focus in crunch time?

9:00 – How Michael Jordan gave Rick new revelations on how to prepare.

Segment 2: Laura Moncrieffe is the Global Innovation Director of Bamboo Worldwide and has helped guide global marquee brands in their successful innovation and new product development initiatives for the past 25 years. She has partnered with companies such as Starbucks, Yum! Brands, Quaker Oats, Coca-Cola, Samsung, Nestle, Ford, S.C. Johnson, Clorox, Miller Brewing and Capital One to create winning offerings in the marketplace.

15:30 – How do businesses come up with great ideas?

17:30 – How do you determine your team’s creative styles?

18:30 – What is KAI style?

19:45 – How do you assemble a creative team?

22:00 – How do you develop the ideas that are worth pursuing?

Segment 3: Jay Coughlan jokes about his hard upbringing – “In our neighborhood,” he says, “A few kids were going to Penn State, but even more were going to the state pen.” In high school, Jay was some version of a hoodlum and an underachiever. But then, years later, after achieving some significant success, the unthinkable happened. He and his father stayed out one night drinking and he and Jay got in his car to try and drive home. They never made it. Jay’s father died in the accident, and Jay was severely injured. On top of that, he was facing four years in prison for vehicular manslaughter.

31:30 – What happened after the accident?

33:30 – How do you be sure that your worst moment doesn’t define you.

35:00 – What are the Five Bold Choices you have to make to move forward?

Segment 4: Rick Crossland is an internationally known expert and thought leader on A Player talent. His innovative approach to developing and validating A Players has been published on leading business sites such as Inc.com, Entrepreneur.com and Fortune.com. Before founding his executive coaching, leadership, and talent development practice eight years ago, Rick held positions of increasing leadership responsibility at Johnson and Johnson, ICI-Zeneca, Planters-Lifesavers, Ford Motor Company, and Limited Brands. He is the author of a new book “The A Player: The Definitive Playbook and Guide for Employees and Leaders Who Want to Play and Perform at the Highest Level”.

41:00 – What is the definition of an A Player?

42:00 – Why do businesses keep B and C Players?

42:30 – Can B and C Players become A Players?

45:30 – Why do small businesses have a hard time hiring A Players?

Segment 5: Ken Springer is a former FBI Agent and Certified Fraud Examiner, and is Founder and President of Corporate Resolutions Inc, a 25 year old firm that conducts background checks & corporate investigations. Ken is the co-author of “Digging for Disclosure: Tactics for Protecting Your Firm’s Assets from Swindlers, Scammers and Imposters”.

50:15 – The problem with not doing background checks on new employees.

51:45 – Why don’t more small business owners do background checks?

Sponsored by Nextiva and Microsoft.

By | March 8th, 2017|Radio Show|Comments Off on #419 Pitching Coach Rick Peterson Helps Small Business Owners Be Their Best When It Matters Most

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