Overview
On this episode of Business Insanity Talk Radio, we first talk about how to build a powerful network by becoming a “superconnector”. Then, we show you why you don’t need to chase new ideas but innovate the old ones. Plus, we give you pointers for how to use Facebook Live to promote your business. Also, many small business owners are used to wearing multiple hats at work and bootstrapping their way to success…but is this really the best way to grow your business? We show you why sometimes it’s a good idea to ask for help. Finally, we show you how to get your small business unstuck.
Can you guess which one is the April Fools segment?
Listen
Segment 1: Scott Gerber is CEO of The Community Company, an organization that builds and manages professional communities for media companies and global brands. He is the founder of YEC, an invitation-only organization comprised of the world’s most successful young entrepreneurs, and Forbes Councils, a collective of invitation-only organizations for elite executives. He is also an internationally syndicated columnist, and the co-author of the new book, Superconnector.
2:00 – Why “How can I help you?” is the worst question ever.
3:15 – What questions should you be asking when you’re connecting with people?
5:30 – How to stop thinking like a networker and start being a connector.
6:45 – The secret systems of the superconnector class.
Segment 2: Soon Yu is the author of the Amazon best seller Iconic Advantage: Don’t Chase the New, Innovate the Old. He’s also an international speaker on innovation and design and an adjunct professor at the Parsons School of Design. Yu most recently served as Global VP of Innovation at VF Corporation, parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica and Wrangler.
15:15 – Why innovate the old rather than chase something new?
16:15 – How did you innovate the old at VF Corporation, specifically with Timberland boots and Vans canvas flip flops?
18:30 – How do you innovate the old if you don’t have an iconic brand?
20:15 – What are the qualities of iconic brands?
22:30 – How do people figure out what makes them or their company distinctive?
Segment 3: Jamie Izaks launched All Points Public Relations in September 2011 to realize his entrepreneurial dream – and to advance the dreams of other entrepreneurially spirited individuals and companies.
31:15 – What kind of content should I use on Facebook Live?
34:15 – What tools do I need for a professional Facebook Live video?
36:00 – An example of an organization taking advantage of Facebook Live.
Segment 4: Rebecca Palmer studied Marketing and Advertising at Georgetown University and went on to sharpen her skills at Leo Burnett. For over 20 years she has served as Creative Director at Leo Burnett, implementing successful advertising campaigns for numerous Fortune 500 Companies. She’s the author of the new book, Nice Ask: Building a Better Business by Asking for Help.
40:30 – Why is it important for small business owners to ask for help?
41:30 – Why do small business owners avoid asking for help?
42:00 – How do you branch out and start asking for help?
42:45 – Who should you ask for help from?
44:30 – The importance of being “synced in with LinkedIn”.
45:30 – The 3 keys to an Effective Ask.
Segment 5: Barry Moltz shares how to get your business unstuck.
49:30 – Do any of these sound familiar?
50:15 – How to take your business to the next level.
51:30 – What’s in the Unstuck course?
52:25 – Special offer code.
To learn more visit, www.barrymoltz.com/unstuck
