Overview
On this episode of Business Insanity Talk Radio, we are celebrating our 500th show!!! We begin with a special intro our in-studio producer Debbie Schreiner created that takes us back through all the great times we’ve had on the show over the past ten years. This show is focused on answering one question: what has changed in small business over the last 10 years? To help us do that, I bring in a slew of special guests. First, we talk to Scott Jordan who was on the very first episode of the radio show July 11, 2008! Then, we have on Seth Godin who I think is the best small business marketing expert of our time. Next, we have Mike Michalowicz and Ramon Ray, seasoned entrepreneurs, authors, and speakers plus Carol Roth, national media personality, NYT best-selling author, and billion-dollar dealmaker. Finally, we wrap up with special appearances by the Business Insanity Talk Radio team on what they’ve learned from listening to hundreds and hundreds of shows. Celebrate with us by listening to the show below!
Listen
Segment 1: Scott Jordan is the CEO of Scottevest. He grew the company from his guest bedroom into one of Inc.com’s fastest growing companies, now offering more than 60 garments for men and women including jackets, pants, hoodies, hats, even underwear.
6:30 – How has your business changed over the last 10 years?
7:15 – What was it like moving your business from Chicago to a small mountain town in Idaho 15 years ago?
8:15 – How has your distribution strategy evolved?
9:45 – What Scott did in the early days to spread the word about Scottevest.
Segment 2: Seth Godin is an author, entrepreneur and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 18 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn).
15:15 – What has changed in small business over the past 10 years?
15:45 – What is the best strategy for competing with Amazon?
16:45 – One of the hardest things is not charging a lot, it’s delivering more than what the person paid for.
18:15 – Why don’t more business owners go above and beyond for their customers?
19:15 – The most effective small business goes after the smallest viable market. How?
20:30 – What is the concept of a catastrophe journal?
21:30 – Is the polarization of America’s political parties hurting small business?
22:30 – What is your prediction for the biggest change in small business over the next 10 years?
24:00 – What new projects do you have in the works for small business owners?
Segment 3: Ramon Ray & Mike Michalowicz
Ramon Ray is the founder of Smart Hustle Magazine. He is an entrepreneur, best-selling author and international speaker. He’s started four companies. Ramon’s passionate about educating business owners and entrepreneurs in how to start and grow their businesses – and he is the hardest looking man in show business.
Mike Michalowicz is the author of Profit First, Surge, The Pumpkin Plan, and his newest release Clockwork. By his 35th birthday, Mike had founded and sold two companies – one to private equity and another to a Fortune 500. Today he is running his third multi-million dollar venture, Profit First Professionals.
31:00 – Mike, what has changed the most in small business over the last 10 years?
31:45 – Ramon, what has changed the most in small business over the last 10 years?
32:15 – Where do you direct people to start when it comes to technology?
33:15 – How has content marketing been effective for your businesses?
34:45 – What gives you the courage to be vulnerable online?
Segment 4: Carol Roth is the creator of the Future File® legacy planning system, “recovering” investment banker, billion-dollar dealmaker, investor, entrepreneur, business advisor, national media personality and author of the New York Times bestselling book, The Entrepreneur Equation. She counts among her “accomplishments” having an action figure made in her own likeness, getting a standing ovation from Richard Branson and having the NFL follow her on Twitter.
41:15 – What are the biggest changes you’ve seen in small business over the last 10 years?
42:30 – Are small business owners overly excited about this period of economic growth that they are neglecting to plan for what’s next?
44:15 – How to attract employees to your small business when the competition for people is high.
45:15 – Why did you create the Future File® legacy planning system?
Segment 5: Barry Moltz with Courtney Gilcrest and Debbie Schreiner – the Business Insanity Talk Radio team!
49:00 – What Barry learned from hosting Business Insanity Talk Radio over the last 10 years and interviewing thousands of small business experts.
50:15 – What our marketing manager, Courtney Gilcrest, has learned after listening to hundreds of Business Insanity Talk Radio shows.
51:45 – What our in-studio producer, Debbie Schreiner, has been impressed by and particularly enjoyed over the years!
