Overview

On this episode of The Small Business Radio Show, we talk about why so many entrepreneurs strive to become legendary, but so few achieve it. We show you how to become legendary by being different and why, surprisingly, losers actually make the best legends.

Then, lots of people don’t like having competitors, but competitors are actually a good thing because it shows that there is a market for what you’re selling! We show you how to win clients from your competitors and have great tips for what salespeople need to be doing better.

Finally, we show you why striving for perfectionism can be dangerous for both you and your company. Learn the process you can use to detox from perfectionism to tame your inner critic, live bravely, and unleash your joy.

Listen

 

Segment 1: Christopher Lochhead is a #1 Best Selling Amazon Author and Top 50 Apple Podcaster. He’s been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “Off-putting to some” by The Economist. Christopher is a former three-time Silicon Valley public company CMO, entrepreneur, and co-author of Niche Down: How to Become Legendary By Being Different and Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets.

2:45 – What is the concept behind your podcast Legends and Losers?

3:30 – Why do losers make the best legends?

5:00 – How do losers become legends?

6:45 – Who is one of your favorite business legends?

8:45 – The traits of legendary companies and brands.

10:00 – Why legendary businesses are polarizing.

13:00 – How do pirates, dreamers, and innovators create and dominate markets?

Segment 2: Anthony Iannarino is an international speaker and bestselling author of two books, The Only Sales Guide You’ll Ever Need and The Lost Art of Closing: Winning the 10 Commitments That Drive Sales. He also writes a blog at www.thesalesblog.com, where he has published daily since 2010. He also has a podcast called In the Arena that is ranked in the Top 40 on iTunes. His third book, Eat Their Lunch: Winning Customers Away From Your Competition will be released this week.

18:30 – You wrote a column on Forbes called Red Ocean strategy. What is a red ocean strategy?

21:15 – Competition makes you better.

22:00 – What do salespeople need to do better when it comes to competition?

24:00 – The four levels of value you can create.

25:30 – You have to have a structure for prospecting. Why put in a cadence for prospecting your competitor’s clients?

28:00 – How do you motivate yourself to prospect?

30:00 – What are the intangibles in the sales process, and why should people focus on these?

Segment 3: Petra Kolber is the author of a new book The Perfection Detox: Tame Your Inner Critic, Live Bravely, and Unleash Your Joy.

36:30 – Why did you write The Perfection Detox? Why do we need to detox from perfection?

37:15 – How perfectionism harmed Petra’s goal of becoming a fitness expert. Can you relate?

40:15 – The Perfection Detox is a 21-step process. Where do you start?

43:45 – Use others for inspiration and motivation, and only compare ourselves to our yesterday.

45:45 – How do you find joy from social media? How do you avoid triggering your inner critic when looking at social media?

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