On this episode of The Small Business Radio Show…

We first talk to the CEO of a family business about why her company turned down a $2.5B partnership offer from a large corporation. She also shares insights into being a part of a family business in Vietnam and other Asian cultures, and what special challenges she faces as a female running one of the largest businesses in Southeast Asia.

Then, many small business owners don’t set up their business correctly. They incorporate their business incorrectly or not at all, and it provides years of problems for them. We show you how to register your business, what to register your business as, which documents you need, and which other important documents you should have created at the start of your business.

Finally, I believe that every business person has at least one book inside of them based on their expertise. This is good news since a published book can serve as a big business card for your company. We show you where to start when writing your first book, why self-publishing can be a big mistake and what to do instead, and how to sell a book you’ve written.

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Segment 1: Phuong Uyen Tran, the author of Competing with Giants, is deputy CEO of the THP Beverage Group, a leading beverage company in Vietnam that was founded by her father. She also leads THP’s international marketing programs across 16 countries where THP’s products are distributed including Canada and China.

1:45 – Your company turned down $2.5B to partner with Coca Cola? How and Why?

3:30 – What is it like in Vietnam and Asian cultures to join a family business?

7:00 – The challenges of being loyal to your family as well as to your employees.

8:30 – What are the core values your father instilled in you that permeate throughout the organization?

9:45 – What advantages do small businesses have over large corporations?  How can they leverage those advantages?

11:45 – Your father started the business not long after the end of the Vietnam War. What special challenges did he face in starting the business?

12:30 – What are the special challenges you face as a female running one of the largest businesses in Southeast Asia?

Segment 2: Garrett Sutton is a corporate attorney, asset protection expert and bestselling author who has sold more than 900,000 books to guide entrepreneurs and investors. For more than 30 years, Garrett has run his practice assisting entrepreneurs and real estate investors in protecting their assets and maximizing their financial goals through sound management and asset protection strategies. The companies he founded, Corporate Direct and Sutton Law Center, have helped more than 10,000 clients protect their assets and incorporate their businesses.

19:30 – What is one of the biggest organizational mistakes entrepreneurs make when starting a business?

21:15 – How do you decide what type of entity to register your business as?

23:00 – Does the new tax law make a difference for C corps?

25:00 – What documents do I need in order to incorporate my business?

26:30 – How do you decide which state to incorporate in?

27:45 – The most important documents to have created at the start of your business.

30:45 – What does it mean for your company to be “in good standing”?

Segment 3: Annalisa Parent helps entrepreneurs finish, publish, and sell their expert books. She is the CEO of Laurel Elite Books, a two time teacher of the year nominee, and a recipient of the French Congressional Medal of Honor. Annalisa writes for many local, national, and international publications, has written and produced sketches for a Telly-Award winning television show. She has been featured on Huffington Post Live for her novels, CBS, Associated Press and Korean Broadcast Systems, as well as many podcasts and radio programs.

39:15 – Does everyone have a book in them?

40:45 – Where to start when writing your first book.

43:30 – How a book can help you grow not only a business, but yourself as a person.

44:45 – Why you need to go out of your comfort zone when writing a book.

48:15 – Many entrepreneurs make the mistake of self-publishing, and wondering why their book doesn’t sell or reach their target audience. What should they do instead?

50:30 – Annalisa’s best advice for selling a book you’ve written.

Sponsored by Nextiva and Corporate Direct