On this episode of The Small Business Radio Show…

Writing copy associated with your business is so critical, whether it’s the latest marketing piece, copy on your website, or a blog post or a letter thanking a customer. Copy is all part of the brand story you are consistently telling your customer. We show you why the most effective marketing copy is love-based copy, and how to write it.

Then, we talk about how one of the biggest problems that small businesses have is that the applications that they use inside their companies don’t talk to each other. The result is that their customer connections are not fully leveraged. We show you a solution that will allow you to run your business all from one application.

Finally, we all know that culture is an essential ingredient in the success of your company. But what exactly is culture and how do you as the owner shape it?

Listen to The Small Business Radio Show

Listen to “#519 What Does Love Have to Do with Sales and Marketing?” on Spreaker.

Segment 1: Michele Pariza Wacek is a professional copywriter where she writes promotional materials for businesses and her work has sold over $50M worth of products and services over the past 8 years. She’s the author of the bestselling “Love-Based Business” series of books, which includes “Love-Based Copy,” “Love-Based Online Marketing,” “Love-Based Money and Mindset” and “Love-Based Goals.” In addition, she’s also a bestselling fiction writer (she’s published 4 psychological thrillers/suspense/mystery novels). She lives in the mountains of Prescott, Arizona.

1:45 – Why is marketing copy so critical for small business communication?

4:00 – The steps to go through when writing marketing copy.

6:30 – Why you should use stories in your marketing copy as much as possible.

9:30 – How to figure out what your customers want to buy from you.

12:15 – What does love have to do with sales and marketing?

Segment 2: Nitzan Aschsaf is the VP and GM of the consumer experience division at Wix.com. Prior to joining Wix, he was product executive at several companies including Yahoo Search and Sonic Bids. Nitzan is also the co-founder of two web startups, Safety Nest and Exposed Box. He holds an MBA from Harvard Business School and a Bachelor’s degree in computer science.

19:45 – Why do small business owners end up adopting software solutions piecemeal? Why is this a problem?

20:30 – How does Ascend, Wix’s new suite of products, help small business owners?

24:30 – How Ascend helps small business owners master SEO.

28:00 – How Ascend can help you monitor, manage, and develop content for social media channels.

29:45 – How does the Wix Ascend Members area help small business owners manage subscriptions?

31:45 – How email marketing drives visitors to your website.

33:00 – How do forms help small business communicate with prospects and customers?

Segment 3: Sean Cohen is Chief Operating Officer at AWeber, a leading small business email marketing software company, where he oversees the activities of all teams and directors, collaborates with the CEO on strategic goals, and advocates AWeber’s core values throughout all company initiatives.

38:30 – How do you define culture in business?

39:15 – Every company has a culture, whether you created it intentionally or not.

40:30 – As the company leader, how do you define your company’s culture? How is culture different from vision, mission, or goals?

43:15 – Examples of companies who have created a strong company culture.

44:45 – What happens if you evaluate your company culture and don’t like what you see? What do you do?

49:45 – What do you do when one of your employees is smart, but not a good cultural fit?

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