On this episode of The Small Business Radio Show…

The number one thing that small business owners struggle with by far, is sales and marketing. They either they don’t do sales and marketing at all because they are afraid, they don’t have the skills, or they do sales like a pushy used car salesman. We show you how to amp up your sales by sharing why people are thinking about sales the wrong way, how to use sales automation software appropriately, and what you can be doing to invest in your personal development.

Then, written communication through email and over the Internet has become critical to any small business owners success….but mostly, we all suck at it. We show you how you can become more authentic and specific in your writing so you can write compelling copy that attracts clients. Every small business owner should be able to write effectively for their business.

Lastly, over the past 11 years, we have had a lot of people on to help small business owners grow their companies. Today, why not have a hypnotist help us? We show you strategies from hypnosis (beyond “you are getting very sleepy…”) that can actually help you be more successful in business.

Listen to The Small Business Radio Show

Listen to “#530 Amp Up Your Sales with Andy Paul” on Spreaker.

Segment 1: Andy Paul has sold everything from women’s shoes to complex communications systems that sold for tens of millions of dollars. Drawing on 18 years of experience as a consultant helping CEOs transform their company’s sales efforts, and from his interviews with more than 700 CEOs, founders and world-class thought leaders on the biggest challenges facing sellers today, Andy launched The Sales House in late 2018.

1:00 – Why do people shy away from sales? They are thinking about sales the wrong way.

3:30 – How is B2B selling different from B2C selling?

4:45 – Selling is changing… but not in the ways that most people believe (and why this is important to entrepreneurs, CEOs, and sales leaders).

6:45 – What is the appropriate way to use sales automation tools to have the biggest impact on our sales, productivity and results?

8:15 – What can we do to help small business owners get over their fear of selling?

10:15 – The negative impacts of over-complicating sales and overwhelming sales reps. How do we avoid this?

12:30 – What can a salesperson do to invest in their own future and development?

Segment 2: Marisa Corcoran is a copywriter and messaging strategist that helps coaches + creatives craft compelling copy that attracts clients, makes money, and creates a massive movement online. She’s also the creator of the wildly popular Copy Chat masterclass series bringing together 20+ experts in copywriting, business coaching, and online marketing.

21:45 – Why do we stink at writing compelling copy that attracts clients?

24:30 – Create your word closest so you can be authentic in your writing.

27:30 – Get specific around generic terms like “purpose” and “passion” so your clients can wrap their heads around how you can actually help them.

28:45 – How Marissa’s background as an actor helps her clients connect more deeply with their audience.

32:30 – Easy ways to repurpose email and blog content for social media.

34:00 – Why you should be writing your own copy for your business.

Segment 3: Jason Linett is a hypnotist who has hypnotized over 250,000 people. He has used the principles of rapport and modeling to track what top business performers do differently to build his own million-dollar brand. He is the author of the book “Work Smart Business”.

38:30 – How is hypnosis different from what we see in the movies?

40:30 – Can you hypnotize me to be more successful in business?

41:30 – How does hypnosis help small business owners?

43:45 – What strategies from hypnosis can small business owners use to lead a prospect or customer through an action to get a desired result?

48:00 – Create small wins for your customers that help them achieve their goals.

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