On this episode of The Small Business Radio Show…

Listen to “#540 How to Drive Traffic to Your Website and Increase Sales” on Spreaker.

SEGMENT 1, starting at 0:00: Just because you build a website, doesn’t mean that any new prospects are going to find it. How do you actually drive website traffic? Beth Thouin, the VP of Digital Marketing at Web.com, is here to help.

SEGMENT 2, starting at 20:00: Many small business owners’ offices are a mess because they are just too busy or just not organized. Here to help declutter and organize is expert Dana White, author of “Decluttering at the Speed of Life”.

SEGMENT 3, starting at 36:30: The most popular booth at the recent Suite World trade show belonged to the company Dog is Good. They are here to share insight into their success at the trade show and in their business producing dog-lover products.

 

Segment 1: Beth Thouin is the VP of Digital Marketing at Web.com

1:00 – Making your business present in each phase of the buying cycle of your prospects.

4:00 – How do you make sure a prospect is aware of your business when they’re ready to buy? How do you build your brand awareness?

7:45 – Once a prospect has a need, how does a small business actually get them to their website?

10:30 – How do you decide which marketing channels you use to get people to your website?

11:45 – How can you track the success of your marketing efforts?

14:15 – How much do small businesses typically spend on marketing each year?

Segment 2: Dana K. White is an author, podcaster, speaker, and (much to her own surprise) a Decluttering Expert. In a desperate attempt to get her own home under control, Dana started blogging as “Nony” (short for anonymous) at A Slob Comes Clean in 2009. Today, Dana shares realistic home management strategies and a message of hope for the hopelessly messy in her books: “Decluttering at the Speed of Life” and “How to Manage Your Home Without Losing Your Mind”. Dana lives with her husband and three kids just outside of Dallas, Texas. Oh, and she’s funny.

20:00 – Why are our spaces such a mess?!

22:00 – What is the definition of clutter? Is it the same for everyone?

24:30 – Why is decluttering so “popular” right now?

26:15 – If you want to declutter but you’re completely overwhelmed, where do you start? Dana says it’s possible to start decluttering without making a bigger mess.

28:00 – How do you deal with sentimental items and other items that have value?

31:00 – What’s the difference between decluttering and organizing?

33:00 – How much does organization help people actually get things done?

Segment 3: Gila Kurtz is a serial entrepreneur who found her deepest passion in working with dogs and their people. She is a Co-Founder and Co-Owner of Dog is Good, a lifestyle brand for dog lovers.  Along with her husband, Jon Kurtz, Gila has turned her love for dogs into a thriving business and highly recognizable brand. She is the bestselling author of “Fur Covered Wisdom…A Dog Can Change the Way You See the World”, which quickly became a #1 International Best Seller on Amazon. Jon Kurtz graduated from the US Naval Academy in 1982 and determined soon after that the Navy would not be a career. He retired after only 27 1/2 years of service with the rank of Captain.

36:30 – Why Dog is Good’s booth at Suite World was the most popular booth at the trade show!

40:15 – What has made the Dog is Good brand stand out in the well-worn dog product industry?

43:15 – What dog-lover products does Dog is Good sell?

44:45 – How does Dog is Good license their messaging and design?

45:45 – How is Dog is Good utilizing pop up shops to grow their company?

48:15 – How did you know it was time to migrate from an accounting system to an ERP system?

Sponsored by LinkedIn, Nextiva, Corporate Direct, MAKO and Web.com