Listen to “#541 Why Your Customers Are Leaving and How to Win Them Back” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1, starting at 0:00: One of the biggest problems small business owners face is not being able to keep their customers. They are so busy attracting new customers through the front door that the existing ones leave out the back door. As a result, they can never build a sustainable business. David Avrin, a leading expert on customer experience in the world today, is here to show us why our customers are leaving and what we have to do to keep them.
SEGMENT 2, starting at 20:00: There are two things that are going to determine the success you will have as an entrepreneur: a thriving community and a strong personal brand. Successful entrepreneur Ramon Ray is here to share how to start building both of these with a limited budget.
SEGMENT 3, starting at 38:00: Photos and videos play a huge role in finding and learning about a business on the web. Brian Balduf, Chairman and Co-founder of VHT, was there at the beginning of leveraging photo and video online, and he’s here to share what he’s learned on how to make your business stand out on the internet.
Read more about each guest and their segment below.
Segment 1: David Avrin, CSP has become one of the most popular speakers on customer experience in the world today. A former CEO group leader and an in-demand speaker for Vistage International, the world’s leading CEO member organization, David has had over 4,000 one-on-one conversations with company leaders regarding their value proposition and competitive advantages. David is the author of his latest book, “Why Customers Leave (And How To Win Them Back)”. Learn more at: http://www.visibilityinternational.com/
1:00 – Why do customers leave?
4:00 – What do companies have to do to keep their customers?
6:00 – Why do businesses struggle with delivering an exceptional customer experience?
8:15 – Don’t stop wooing your customers. How does this work?
10:30 – If you aren’t delivering an exceptional experience for your customers, someone else will.
13:00 – Is customer retention a uniquely American problem, or do you see this around the world?
Segment 2: Ramon Ray is an entrepreneur who started four companies and sold two of them. He’s published four books, the latest is “Celebrity CEO – How Entrepreneurs Can Thrive by Building Community and a Strong Personal Brand”.
20:00 – Why is building a community so important for entrepreneurs?
22:30 – How do you resist targeting a broad audience?
26:00 – How do you start building relationships with people, and therefore start building a community?
29:30 – How do you let your personality come out in your brand?
31:00 – What do you recommend to those who don’t want to share about their personal lives?
32:00 – What are some specific ways small business owners with limited budgets can build their personal brand?
Segment 3: Brian Balduf, Chairman and co-founder of VHT Studios, is actively involved in the development of cutting-edge marketing services specially designed for the Real Estate Industry.
38:00 – What did the real estate industry look like 20 years ago? How did new marketing services change the real estate industry?
41:45 – Are real estate brokers fearful that technology will replace them?
42:30 – How photography and videography impacts the real estate industry. How important are professional photos and videos?
46:00 – What does a professional photographer bring to the table that you and your iPhone can’t?
48:30 – What does VHT Studios offer small businesses to help them highlight their business/property?
50:30 – How professional photos can you make your business stand out on the internet and stand apart from your competition.
