Listen to “#545 How Beta Leaders are Changing the Way We Lead” on Spreaker.

On this episode of The Small Business Radio Show…

SEGMENT 1, starting at 0:00: Leadership is not just for the alpha dog. A more quiet and effective leadership revolution is underway and it’s lead by Beta Leaders. Who are these Beta Leaders and how is their style of leadership different? Jeffrey Hull, Ph.D., is here to share their characteristics with us and how they’re effecting teams.

SEGMENT 2, starting at 19:00: Your story is the most powerful asset you have an as an entrepreneur. Think of Apple Computers, Facebook or Donald Trump – we all know these stories by heart. What makes certain stories stick with us? Where to start to get the story creation process going? Storytelling expert Lyn Graft is here to help.

SEGMENT 3, starting at 37:45: How do you go from a Head of Marketing at Apple to starting your own food company? Career paths rarely follow a straight line, and here to share her winding path is Jenn Nicken, founder of The Chef and The Dish.

More on each segment below.

 

Segment 1: Jeffrey Hull, Ph.D., is an author, and educator with more than twenty years’ experience partnering with C-suite executives on issues of high-performance leadership, change management, and organizational strategy. The CEO of Leadershift Inc., a management consultancy based in New York City, he is also a clinical instructor in psychology at Harvard Medical School and an adjunct professor of leadership at New York University. Jeffrey is the author of “Flex: The Art and Science of Leadership in a Changing World”.

2:00 – What are the characteristics of “Beta” Leaders?

5:15 – The most effective leaders are not afraid to be vulnerable. How does vulnerability manifest into strong leadership and loyal teams?

8:00 – Beta Leaders value coaching over directing. What’s the difference?

9:45 – The best leaders don’t just tolerate diversity, they embrace it.

13:00 – How do the best leaders handle remote teams?

Segment 2: Lyn Graft has filmed 500 entrepreneurs including the founders of Starbucks, Whole Foods, LinkedIn, The Knot, and TOMS. He has produced over 800 videos including CNBC’s first primetime TV series ‘American Made’, 200 videos for Dell Corporation, 150 for President Obama Technology Innovation Campaign and a lot more. Lyn founded 8 companies and has raised $10.0M in venture funding. Lyn is the author of the new bestselling book “Start With Story”, the definitive guidebook for first-time entrepreneurs to create the best story for their business.

19:00 – What makes certain stories stick with us?

21:45 – Your Story is the most powerful asset you have an as an entrepreneur, and everyone has one.

23:00 – What if you absolutely don’t want to tell a vulnerable story?

25:00 – Why Storytelling is so powerful as way to help you get what you need as a founder.

27:30 – The biggest mistakes entrepreneurs make when creating or telling their story

31:30 – Where to start to get the story creation process going.

33:00 – One of Lyn’s favorite business origin stories.

Segment 3: Jenn Nicken was born and raised in Buffalo, NY and has lived in Los Angeles, New York City, and now makes Toronto her home. She launched The Chef and The Dish, a globally unique company, which provides private, one-to-one cooking classes live over Skype with chefs around the world. And here is the non-linear part: Jenn is the former Head of Marketing for Apple’s iTunes, App Store and iBooks.

38:00 – How did you go from a Head of Marketing at Apple to a found of a food and culture company?

40:30 – Advice for people who are leaving the corporate world.

41:45 – How is The Chef and The Dish an educational product more so than a food product?

44:30 – Is The Chef and The Dish best for one-on-one experiences or group experiences?

47:00 – Why did you choose Wix to create your company’s website?

49:30 – Who is in your target demographic?

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