On this episode of The Small Business Radio Show…
SEGMENT 1, starting at 0:00: What is it like to be the first one on the planet to do something no one has ever done before? And what drives that person to do it in the first place? Tracy Edwards, skipper of the first all-female crew in the Whitbread Round the World Yacht Race in 1989, shares the incredible story of Maiden, which is now a documentary out in theaters.
SEGMENT 2, starting at 19:15: Every entrepreneur should seek the help of others, but in the end, they have rely on themselves to achieve their dreams and find true happiness. John Jantsch, author of Duct Tape Marketing, is here to share what it means to be a self-reliant entrepreneur based on his 30 years of experience.
SEGMENT 3, starting at 38:00: Joyful experiences are what drive consumers. Does your business bring joy? Jim Kukral, author of “Your Journey to Becoming Unskippable” shares how customers think, react and most importantly, buy, and what this means for the way you do business.
More on each segment below.
Segment 1: Tracy Edwards skippered the first all-female crew in the Whitbread Round the World Yacht Race in 1989, becoming the first woman to receive the Yachtsman of the Year Trophy. Her remarkable story is told in a great documentary called “Maiden” which is now in movie theatres.
2:15 – What drove you to want to race around the world? Why weren’t more women participating in the Round the World Yacht Race at the time?
4:15 – What made you think your team could be successful?
5:15 – What was the reaction of your friends and family when you told them you would be sailing around the world? What about the industry?
7:00 – How Tracy and her team found sponsorship, including from the unlikely source of the King Hussein of Jordan.
9:30 – What was it like to win a leg of the race?
10:45 – The stunt the crew pulled after doing poorly in a subsequent leg of the race that received a lot of attention.
13:30 – What happened when you lost a key team member right before the race?
14:45 – What has the making of the movie meant to you? What message do you hope they take away?
Segment 2: John Jantsch is a marketing consultant, speaker, and author of “Duct Tape Marketing”, and the founder of the Duct Tape Marketing Consultant Network. His latest book, “The Self-Reliant Entrepreneur” will be available everywhere October 22, 2019.
19:15 – What does it mean to be a self-reliant entrepreneur?
22:00 – Why our job is not to prove ourselves right, it’s to prove ourselves wrong.
23:00 – Why producing value rather than acquiring possessions is a far more useful contribution to the world.
24:15 – Why the essence of success is gained through individual experience and self-examination more than by following prescribed doctrine.
25:00 – Why the secret to lasting joy is present moment awareness.
27:00 – Why is part of being a self-reliant entrepreneur exploring how all things are connected?
28:00 – What is the book based on and what is the format? John reads an excerpt from the book.
32:15 – Entrepreneurs sometimes struggle with internal demons – fear, fatigue, failure – how to do they combat these?
Segment 3: Jim Kukral delivers insightful and entertaining content to growth-oriented organizations on attention-getting marketing, creative branding and understanding how customers think, react and most importantly, buy. He is the author of the book “Your Journey to Becoming Unskippable”.
38:00 – Why do small businesses need to bring joy? Is it possible for every business to bring joy?
41:00 – Examples of businesses bringing joy to customers.
45:00 – What does it mean to be Unskippable?
47:00 – 64% of consumers believe that businesses can do more to solve the world’s problems than politicians and governments.
48:15 – Is it a good trend or bad trend that business are taking sides in social issues?
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