Listen to “#552 Profits are No Longer a Company’s Only Purpose” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1, starting at 0:00: We are in the “Age of Anxiety” as we try to alleviate major social problems around the world. Governments worldwide are backing off from taking responsibility for these social issues, but the good news is that corporations are taking more responsibility to solve them outside of what they traditionally sell, and customers are on board. World-renowned author and professor Philip Kotler is here guide businesses in their purpose beyond profits: advancing the Common Good.
SEGMENT 2, starting at 18:00: As we all stay in our homes longer, one of the careers that is flourishing is being a handyman. Like my family, there is no limit to clients that need help. But how does a person that is great at fixing everything, run the business side of their company? Here to help is Ryann Tuttle of Best Handyman Boston.
SEGMENT 3, starting at 36:00: What it means to be an African American entrepreneur in 2019 with a booming economy but in the Age of Trump and Black Lives Matter? Here to give us his personal perspective is Sunny Akhigbe is the founder of Sunny Biggy Fitness.
Sponsored by Nextiva, TransUnion ShareAble, and Jobber
More on each segment below.
Segment 1: Philip Kotler is an author, consultant, and professor; he is currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He literally wrote the book on marketing. He is the author of the most widely used marketing book in graduate business schools worldwide: “Marketing Management: Analysis, Planning, Implementation and Control”. In his 70th book, Professor Kotler guides businesses with his new “Common Good” metrics and cost/benefit analyses. The book is titled “Advancing the Common Good: Strategies for Businesses, Governments, and Nonprofits”.
1:30 – The U.S. was created on the notion of building a better society. Is that still true?
4:00 – Why are businesses stepping up to solve social problems?
5:15 – How companies are advancing the common good.
7:45 – Do customers like that companies are getting involved in social issues?
9:30 – The idea that profits are not a company’s only purpose is spreading.
11:00 – Why companies need to be employee-centric.
12:00 – How do these views change during a recession? How do these views change as we have a forward-looking perspective?
Segment 2: Ryann Tuttle is the owner of Best Handyman Boston. After spending high school summers with his father, going out on the road and working for his painting company, Ryann knew that his calling was in the construction industry. He fell in love with the idea of being able to work at a pace that focused on quality and on giving a customer exactly what they paid for. He loves the idea of every project being a new challenge and getting the opportunity to turn people’s visions into realities.
18:00 – Tell us more about your handyman business in Boston. Why do people choose you?
20:30 – Tell us about your process for giving estimates, scheduling, invoicing and collecting money? How do you make it so seamless?
22:45 – How do you communicate with customers?
24:45 – How to make your service business stand out from the competition.
28:00 – What do you do with the clients that don’t embrace the technology side of your business? Do you change your process?
30:30 – What would you say to service providers who are still using paper, pencil, Excel and phone calls to run their business?
Segment 3: Sunny Akhigbe is the founder of Sunny Biggy Fitness, LLC, a fitness program that trains based on your personal preferences. Sunny was born in Nigeria and in the first years of his life, he faced poverty and malnutrition. He was challenged by his family to live up to and exceed his potential.
36:00 – What does it mean to be an African American entrepreneur in 2019?
40:30 – Why did you choose to be an entrepreneur?
42:15 – Why is entrepreneurship especially appealing for minorities?
44:45 – How is Sunny Biggy Fitness different from other fitness companies?
46:00 – Why Sunny chose to create a charity to help his community.
Sponsored by Nextiva, TransUnion ShareAble, and Jobber
