On this episode of Business Insanity Talk Radio, we first talk about the small business marketing lessons that can be learned from this year’s presidential campaign. Then, we’ll show you how to determine if your sales force requires a transformation and if so, how to pull it off. After, as the fastest growing segment of new entrepreneurs, we’ll discuss the special challenges and dangers entrepreneurs over 50 years old face. Next, we take a peek into the professional beauty distribution network and how a small business can provide value. Finally, do you want more PR for your business? Well now there’s an app for that.
Listen and enjoy:
Segment 1: Bruce Newman, author of THE MARKETING REVOLUTION IN POLITICS, is a professor of marketing and a Wicklander Fellow in Business Ethics in the Kellstadt Graduate School of Business at DePaul University and founding editor of the Journal of Political Marketing.
1:55 – What are we witnessing this political season from a business perspective?
2:40 – Who has been the most successful at branding themselves?
4:45 – What marketing lessons can businesses learn from Donald Trump?
7:40 – How do candidates get free coverage from the media vs. paid advertising?
8:30 – What techniques can small businesses use to get more publicity?
Segment 2: Michael Perla is co-author of 7 STEPS TO SALES FORCE TRANSFORMATION: Driving Sustainable Change in Your Organization. He is a Principal at Symmetrics Group where he specializes in providing actionable insights to marketing and sales organizations to help them increase pipelines, win ratios, and productivity. He has sold and led projects with the Global 50 to Fortune 1000 companies including: Hewlett Packard, IBM, Qwest, and Express.
15:30 – Why are salespeople typically resistant to change?
16:25 – How to determine if your sales force requires a wholesale transformation, or if “tweaks” are sufficient.
20:00 – How to create a vision that will motivate a team to follow through with the transformation.
21:15 – The common barriers to successful sales transformation.
23:20 – Can you bring about a sales transformation or do you need to bring in a third party?
Segment 3: Vernon Dutton is a recently-retired attorney and insurance company vice president who’s writing a book for Boomers who are making professional and personal transitions. He calls himself a “Time Travel Agent.”
31:50 – Is 52-70 a dangerous time to start a business?
33:30 – Is it worth the risk of losing your retirement dollars?
34:00 – What should entrepreneurs over 50 be aware of?
35:15 – Can your passion make you money?
36:15 – Special offer!
Segment 4: Wayne Taylor is chief operating officer at Bassett Salon Solutions.
40:15 – How does Bassett Salon Solutions provide value in the professional beauty distribution network?
42:15 – What role do professional beauty products typically play in the profitability of salons?
42:55 – How does Bassett train stylists to sell their products?
45:15 – What was the tipping point for your business?
Segment 5: Allison Kugel spent 8 years as a syndicated journalist, interviewing and publishing more than 200 newsmakers from entertainment, sports, health and politics; and more than a decade in public relations, creating successful publicity campaigns for clients in tech, entertainment, consumer goods and lifestyle brands. She is now co-founder and co-creator of the UPitch App – a free mobile PR pitching tool for brands and entrepreneurs, and discovery app for journalists to find story ideas to cover.
49:45 – Why are both small businesses and journalists frustrated with PR?
50:45 – How does UPitch App work?
51:20 – How is UPitch App like Tinder for PR pitches?
