On this episode of Business Insanity Talk Radio, we are talking trends: what are the latest trends and how do you identify them so your business can profit? My first guest tells us about non-obvious trends for 2016 and even 2017. Then, to satisfy small business owners’ appetite for success, The UPS Store is launching its annual Small Biz Salute Campaign and joining us to share more is Marcus Lemonis and Tim Davis. After, we’ll show you how to identify the next big trend in your marketplace. Plus, we’ll show you how becoming a great leader means first learning to be a follower who practices what my guest refers to as intelligent disobedience. Finally, I’ll show you how to get your small business unstuck!
Listen and enjoy:
Segment 1: Rohit Bhargava is a trend curator, founder of the Influential Marketing Group, and an expert in helping brands and leaders be more influential. He is the author of five best-selling books on topics as wide as the future of healthcare, building a brand with personality, and why leaders never eat cauliflower. Rohit has advised hundreds of global brands and is a Professor of Marketing at Georgetown University. His new book is called “Non-Obvious Trends for 2016: How to Think Different, Curate Ideas, and Predict the Future”.
2:00 – Culture and consumer trends: “strategic downgrading”
4:00 – Marketing and social media trends: “B2beyond marketing”
4:50 – Media and education trends: “mainstream and multiculturalism”
6:15 – Media and education trends continued: “earned consumption”
6:45 – Technology and design trends: “heroic design”
7:50 – Economic and entrepreneurship trends: “automated adulthood”
9:15 – A peak into trends for 2017.
Segment 2: The UPS Store is launching its annual Small Biz Salute Campaign and joining us to share more is Marcus Lemonis, entrepreneur, investor, and the host of CNBC’s The Profit and Tim Davis, The UPS Store President.
15:30 – Why are small businesses such a big part of the community and the economy?
16:15 – The two pieces of feedback small business owners gave The UPS Store that sparked the Small Business Salute Campaign 2016.
17:00 – Can you turnaround any small business or will some not work?
18:00 – Marcus’s criteria for investing in businesses.
18:45 – How does the Small Business Salute Campaign help small businesses connect?
19:30 – Marcus’s best marketing tips for small businesses.
20:45 – What can small businesses do to generate local sales?
21:30 – How should small businesses deal with negative reviews?
23:00 – How do you know if you should be an entrepreneur or not?
Segment 3: Mike Michalowicz (pronounced mi-‘kal-ō-wits) had founded and sold two multi-million dollar companies by his 35th birthday. Confident that he had the formula to success, he became an angel investor… and proceeded to lose his entire fortune. Mike is the author of the business books Surge (May 2016), Profit First (July 2014), The Pumpkin Plan (July 2012) and The Toilet Paper Entrepreneur and is a former small business columnist for The Wall Street Journal. He is the “Business Rescue” segment host for MSNBC’s Your Business. He also hosted the reality television program Bailout. His new book is “Surge: Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry’s Big Kahuna”.
31:30 – How do you identify the next big thing in your marketplace?
32:00 – Step 1, immerse yourself in community.
32:30 – Step 2, look for imminent change.
33:30 – How do you know if it is the right time to get involved in the imminent trend?
34:30 – Is it better to be the first mover or #2, 3, or 4?
35:15 – Why write a book on predicting trends?
Segment 4: Ira Chaleff is the author of “The Courageous Follower: Standing Up To and For Our Leaders”, now in its third edition, and coeditor of “The Art of Followership: How Great Followers Make Great Leaders and Organizations”. His new book is called “Intelligent Disobedience”.
41:00 – What is Intelligent Disobedience?
42:30 – How do you figure out when to follow orders and when not to?
43:30 – Build a culture of candor.
44:45 – How Intelligent Disobedience helps to avoid whistle blowing.
45:45 – More examples of Intelligent Disobedience.
Segment 5: Barry Moltz shares how to get your small business unstuck.
49:15 – The challenges of a business that isn’t going anywhere.
50:00 – Do any of these signs of a stuck business sound familiar?
50:40 – How to take your business to the next level.
52:20 – Special offer!
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