Image Credit: eLearning Industry
Introduction
On this episode of Business Insanity Talk Radio, we first talk to Brayden Olson who has been recognized by Fortune Magazine as one of five “Startup Idols” about his latest projects. Then, we’ll show you how to bounce back from failure to achieve long term success. Next, we’ll talk to the CEO of Testimonial Engine who is making it easy for your business to collect customer reviews and share them online. After, we’ll show you how to make PR affordable for your small business. Finally, we’ll tell you about the three stages small businesses go through and what to expect in each.
Listen and enjoy:
Segment 1: Brayden Olson has been recognized by Fortune Magazine as one of five “Startup Idols”. Huffington Post also ranked his work between the iPad and Gmail as one of the most important Innovations of the year and this was the year after Olson graduated from university. He is CEO and Co-Inventor of Recurrence Inc, a software company on the cutting edge of gamification.
2:00 – How gamification is transforming higher education.
4:15 – What effect does policy have on entrepreneurship?
6:15 – How small businesses can stay on top of policy changes.
7:30 – What is the key difference between start-ups that succeed and start-ups that don’t?
8:45 – How do you know when it’s time to let your failing start-up go?
To learn more, visit www.recurrenceinc.com
Segment 2: Jessica Mah is the Founder and CEO of inDinero, which helps entrepreneurs with all their accounting and tax needs. She has grown inDinero from zero to multi-million dollar revenues with over 100 full-time employees and has been featured in the Forbes and Inc 30 Under 30 Lists. The company has raised over $10M to date and is growing rapidly. Jessica lives and works in San Francisco, California. She is an IRS Enrolled Agent, Ham Radio Operator, and a Private Pilot.
15:45 – How to bounce back from failure to achieve long-term success.
18:00 – Why should small businesses care so much about accounting and financial statements?
19:45 – How to raise money as a service-oriented business.
20:45 – How to run and grow a company successfully with no bosses or managers.
22:15 – Know what you don’t know.
23:15 – What’s next for inDinero?
To learn more, visit www.indinero.com
Segment 3: Doren Aldana is the CEO and President of the Testimonial Engine, a software for helping service-based businesses collect and share client reviews on autopilot. As a result of his clients’ extraordinary success, he has won the prestigious “Best Industry Service Provider” award three years in a row.
31:15 – Why are small business owners hesitant to get reviews and testimonials?
32:00 – Why reviews are so important: Customers trust an online review as much as a recommendation from a friend, family member or colleague and 12 times more than a submission by the company itself.
33:15 – How does Testimonial Engine help service-based business collect and share client reviews?
35:45 – How do you handle negative reviews?
To learn more, visit www.mytestimonialengine.com
Segment 4: Julia Hutton launched Orca Communications in 2002 after a 40-year career in various facets of corporate public relations.
40:45 – When is the best time for a startup or entrepreneur to start a marketing and PR campaign?
41:45 – How difficult is it for companies to get featured on national TV morning shows, like Good Morning America or the Today show?
42:45 – Who do you contact? What do you say? How often do you follow up?
43:30 – Can you do PR yourself or do you need to hire a professional firm?
To learn more, visit www.orcacommunications.com
Segment 5: Desiree Young is the founder of VentureWalk, a forward-thinking business and entrepreneur development firm. As a Boston University grad and former mechanical engineer, Désirée uses her experience in problem solving, packaging design and process development to build brands and businesses. She has advised businesses in over 27 different industries and has helped to raise over $5.9M in funding. She is the author of the eBook titled “Pitch-to-Win: How to Win Contests, Attract Clients and Get Contracts”.
50:00 – I’m a business owner, now what? 3 stages you go through.
50:45 – The Rabbit Phase, the Turtle Phase, and the Thoroughbred Phase.
51:30 – Which stage to businesses usually get stuck in?
To learn more, visit www.venturewalk.com
Sponsored by Nextiva and Sage Summit.
