Introduction
On this episode of Business Insanity Talk Radio, we first discuss how companies like Uber, Salesforce, 5-Hour Energy, Netflix, and IKEA dominate their markets while the competition never comes close. According to my first guest, each created and designed an entirely new category of business, and we’ll show you how. Then, have you ever thought about writing a nonfiction book as a small business owner? We will show you how it can help grow your company. Next, we’ll show you why your small business is prone to cyber attacks and what you can do to prevent your business from becoming the latest victim. Plus, we all measure business success by the numbers, but what if numbers could tell us more? An AstroNumerologist is here to give us a deeper look. Finally, we’ll discuss the status of legal cannabis across the United States and how cannabis businesses are performing.
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Segment 1: Al Ramadan is the co-founding partner of Play Bigger Advisors, the world’s first category design firm. They help entrepreneurs and CEOs create companies that matter. Al Ramadan has been a CEO, entrepreneur, operating executive and sailing technologist. He is also the author of “PLAY BIGGER: How Pirates, Dreamers, and Innovators Create and Dominate Markets”.
1:30 – Why category design matters.
2:30 – How are Uber, Salesforce, 5-Hour Energy, Netflix, and IKEA new categories?
3:45 – Do you have to be first to create a new category?
4:30 – What is the Magic Triangle in making a new category?
5:00 – Why do we think of Tesla as an electric car leader instead of GM?
6:00 – What kind of entrepreneurs go out and make a new category?
7:15 – Is there a correlation between the amount of money raised by a company and the amount of long-term value created? Is there a correlation between the age of your tech company when it goes public and the amount of long-term value created?
8:30 – Is there a company creating a new category that you’re especially excited about?
Segment 2: Stephanie Chandler is the author of several books including “The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience” and “Sell More Books and Own your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business”. Stephanie is also founder and CEO of NonfictionAuthorsAssociation.com.
15:30 – Why is it a good idea for a small business owner to have a book?
16:45 – What is the best way to start your book?
18:00 – What are the pros and cons of traditional vs. self-publishing?
19:30 – What are the best ways to market your book?
21:15 – What other revenue streams are associated with publishing a book?
22:00 – Is it still necessary to have a physical book or is an eBook enough?
23:15 – What is the Nonfiction Authors Association?
Segment 3: Angie Singer Keating is a nationally recognized data security expert and CEO of information security leader Reclamere. She has a passion for creating more secure workforces by helping organizations adopt holistic security cultures.
31:15 – Why are small businesses exceptionally vulnerable to cyber attacks?
32:45 – What does it mean to adopt holistic security cultures?
35:00 – What outdated technologies are small businesses using that they need to update RIGHT NOW?
36:00 – What is the best way to secure your business?
Segment 4: Jesse Kalsi is a world-renowned numerologist. In his book, “The Power of Home Numbers”, he combines his Eastern upbringing with his Western experience to bring awareness and understanding of this phenomenon. Jesse Kalsi graduated from the National Defense Academy of India and pursued advanced studies at the Indian Military Academy. He served as a Captain in the 1st Battalion, 3rd Gurkha Rifles, formerly called “The Queen’s Own.” Intending to devote his life to military affairs, Jesse left the army when he was informed of his true life purpose while posted at the Jammu-Kashmir frontier.
40:45 – What is AstroNumerology?
41:45 – How did you come across AstroNumerology?
43:00 – What is business numerology?
44:15 – How does numerology determine success?
45:30 – How do I figure out the best numbers for my business?
Segment 5: Jeffrey M. Zucker is a serial entrepreneur with experience in a wide range of industries including real estate, hospitality, entertainment, ice hockey, and cannabis.
49:30 – What is the status of legalized cannabis around the country? Where are cannabis votes coming up on the ballot?
50:00 – Have cannabis businesses been profitable so far?
50:45 – What is the status of the Illinois cannabis program?
51:45 – What are the major roadblocks for cannabis businesses?
Sponsored by Nextiva.
