Introduction
On this episode of Business Insanity Talk Radio, we first talk about the cannabis industry and why it might be the new gold rush for digital marketers. Then, my next guest claims there is no such thing as an overachiever; he’ll explain why. Also, I talked a few months ago about how Chinese consumers might be important to the future if your business. Now we’ll discuss more specifics on how to tap into the Chinese market. Finally, patent trolls are a huge problem in the US. They can cost small business hundreds of thousands or even millions of dollars. We’ll discuss what to do if a patent troll comes after your business and how to prevent it in the first place.
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Segment 1: Dave Peck is the Chief Marketing Officer at KIND Financial, a FinTech company providing software solutions to ensure businesses within the cannabis industry transact safely, securely, and in compliance with all applicable laws and regulations. Prior to KIND Financial, Dave was PayPal’s Global Head of Social Media & Influencer Marketing where he oversaw the company’s social strategy and influencer relations, and also led the development and execution of integrated digital marketing. Dave is the author of “Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign”.
1:30 – Is the cannabis industry the new gold rush for digital marketers?
2:15 – What are typical problems that face a cannabis business owner?
3:30 – Cannabis businesses cannot have a bank account! What are the implications of this?
4:45 – How is KIND Financial offering safety and security to cannabis businesses?
7:00 – Will cannabis businesses utilize social media and digital marketing? Google AdWords?
8:30 – What is the most effective marketing medium for cannabis businesses currently?
Segment 2: Brian Biro is America’s Breakthrough Coach! He has delivered over 1,600 presentations around the world over the last 25 years. The author of 11 books including his brand new There Are No Overachievers, Brian was rated #1 from over 40 Speakers at 4 consecutive INC. He was also honored as one of the top 65 Motivational Speakers in the world!
15:15 – What do you mean there are no overachievers?
16:30 – How do you become a breakthrough leader in your company?
17:45 – What is the importance of energy and how can you build it?
19:45 – What are the secrets to building people and relationships?
21:00 – Tips for being more fully present.
23:45 – The cornerstone of great leadership.
Segment 3: Jason Liu is a proven strategic leader with over 15 years extensive experience in operation, technology and entrepreneurship. He has a solid track record of building multi-million dollar operations from scratch creating shareholder wealth along with profitable exists in both US and China.
31:00 – Why is the e-commerce market in China important for American companies?
32:00 – How can American companies get a piece of the Chinese market?
33:00 – How do you find a trade partner? What should you look for in a trade partner?
34:30 – How does the US business ensure they get paid in this process?
35:00 – Is China a feasible market opportunity for a small business?
Segment 4: Ken Seddon is the CEO of LOT Network, a non-profit community of companies protecting one another against costly patent troll litigation whose members include industry leaders like Amazon, Google, Tesla and Canon as well as innovative venture-backed startups. Ken was with some of the largest patent holders the world including Apple, Micron, Motorola, Intel, and was most recently Vice President of IP at ARM.
40:45 – What are patent trolls?
41:45 – What is an example of a patent troll case?
43:15 – What happens if a patent troll comes after your small business? Should you fight or settle?
44:15 – How does the LOT Network help protect its members against patent troll litigation?
45:00 – How LOT Network is able to offer free membership and protection to companies with less than $5M / year in revenues, for as long as they remain under that threshold.
Segment 5: Barry Moltz shares how to get your business unstuck.
49:30 – Do any of these sound familiar?
50:15 – How to take your business to the next level.
51:30 – What’s in the Unstuck course?
52:25 – Special offer code.
To learn more visit, www.barrymoltz.com/unstuck
