Overview
On this episode of Business Insanity Talk Radio, we first talk about how small businesses actually have an advantage over big companies when it comes to finding the best people. Then, we talk to a small business owner about how he turned his passion into profits – and did it on TV! Plus, one of the biggest problems for small business owners is tracking receipts and the business expenses that go along with it. We’ll show you how to fix this problem! Also, if there is one thing that the #METOO movement has reminded us of it’s that it is still a men’s world, and that’s the case for small business too. We discuss if the movement will change things for the better. Finally, distribution can be a competitive advantage for small business owners. We’ll talk to a small business owner about how he built a company with multiple distribution points.
Listen
Segment 1: Liz Ryan is a serial entrepreneur, small-business expert and the world’s most widely-read career and leadership authority. Liz helped two Chicago startups, Recycled Paper Greetings and U.S. Robotics, grow to international prominence As a LinkedIn Influencer with over 2.8 million followers, a columnist for Forbes.com and the leader of the global Human Workplace movement, Liz shares her down-to-earth, edgy and very current observations and advice on life in the new-millennium business world. She is the author of “Reinvention Roadmap: Break the Rules to Get the Job You Want and Career You Deserve.”
1:45 – Why small businesses actually have a huge recruiting advantage over large firms (but only if they realize that, and capitalize on it)
4:30 – How to get the word out about your small business to reach your ideal employees.
6:45 – How to leverage your network to find and engage talented candidates for your small business.
8:30 – Can a small business culture be too flexible?
Segment 2: David Ankin is the CEO of ToyMakerz, Inc. and a former motorcycle stunt rider, racecar driver and stuntman for Universal Studios. Now, he is known for his extreme vehicle creations and being the star of the #1 hit TV show ToyMakerz. The show is currently in its third season.
15:15 – How did you turn your passion into a business?
17:00 – How do you have the confidence to persevere through rejection and uncertainty?
18:30 – How do you find your tribe and build the right team for your business?
20:00 – How did you get the message out about your business?
23:00 – What is your favorite thing you’ve ever built?
Segment 3: Michael Crincoli is President of the Neat Company. He began his career in both product and sales roles with Pioneer Electronics (USA), Inc. Michael has a B.S. in Marketing from Rutgers University.
31:30 – With the New Tax Act, it’s more important than ever for small businesses to make sure they’re keeping track of receipts.
32:45 – Here’s what small businesses can be doing year-round to reduce tax time stress.
34:00 – How Neat make it easy to track receipts, invoices and other business documents.
Segment 4: Holly Caplan is a workplace issues expert, career coach and author of the edgy women-in-business book “Surviving the D**k Clique: A Girl’s Guide to Surviving the Male Dominated Corporate World”. She has been in medical device sales for twenty years.
40:30 – Why is business still a man’s world? Holly shares her experience working in the male dominated corporate world.
43:00 – Will the #metoo movement change the business world?
44:30 – Is there a danger of the #metoo movement going too far?
45:30 – What would the perfect work environment look like?
Segment 5: Michael Glickman founded two event marketing agencies prior to LIQS and worked in the marketing space for 8 years, with a special focus on advertising liquor brands at bars and clubs all over the country.
49:30 – Michael shares his experience building a business with multiple distribution points.
50:45 – The distribution challenges that liquor companies in particular face.
51:45 – The importance of building and leveraging your brand.
